- VS -

 
 

 
   
(OR 300 Reasons Why It Needs to CHANGE)
   
   
Exhibit H - (Media Post) 100 Major Accounts "In Review"- "Moved or Moving"
     
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“In Review” indicates that the Client is Greatly Dissatisfied with AD Agencys’ Performance.

“Moved or Moving” means they have already left an Agency and awarded another with the Account.

 

 

 

IN REVIEW

(Include Wal-Mart, Safeway, Ikea, Bath & Body Works, 7-Eleven, BMW, Liberty Mutual, Seiko, Office Depot, US Army, Coca-Cola, Kellogs, LL Bean, Lee Jeans, Washington Mutual, Lens Crafters, Timex, Liberty Mutual, Novell, Outback Steakhouse, Exxon-Mobil, Life Savers…)

 

 

Wal-Mart In Review      

Wal-Mart has narrowed its search for an agency to handle its creative, media and interactive chores down to five. They are: Ogilvy & Mather; GSD&M; Draft FCB Group; Saatchi & Saatchi and The Martin Agency. The work is estimated at $570 million.

 

Safeway In Review

Safeway has narrowed its broadcast and media creative agency search down to three, having eliminated Y&R from the review. DDB, Goodby, Silverstein & Partners and Euro RSCG remain in contention.

 

Bath & Body Works In Review

Bath & Body Works is looking for an advertising agency to handle its estimated $30-35 million account. top

 

Southern California Honda In Review

Southern California Honda has placed its $50 million advertising account in review. Vying for the account are The Cimarron Group; Mendelsohn/Zien; Ground Zero; Siltanen & Partners; Secret Weapon Marketing and Open Minds.

 

Ikea In Review

Ikea has placed the creative portion of its estimated $45 to $50 million account in review. The company recently split with Secret Weapon Marketing. 

 

L.L. Bean In Review

L.L. Bean has parted ways with Martin/Williams and placed its $27 million advertising account in review.  top

 

Lipitor In Review

Lipitor, a cholesterol-reducing drug manufactured by Pfizer, has placed its advertising account in review. Valued between $60 and $80 million, Kaplan Thaler, BBDO Worldwide, J. Walter Thompson, and Merkley + Partners, the incumbent, will compete for the work. 

 

7-Eleven In Review

7-Eleven has placed its $30 million advertising account in review. Tracy Locke Partnership handles the account. In addition, the company has placed its Point-of-Purchase account, valued at $10 million, in review. The Promotion Network handles that work. 

 

Ask Jeeves In Review

Ask Jeeves has placed its $5 million advertising account in review. TBWA/Chiat/Day currently handles the account.  top

 

BMW In Review

BMW has narrowed its agency list down to four companies competing for creative duties on its North American account. They are: Anomaly, Kirshenbaum Bond + Partners, GSD&M, and The Martin Agency. The account is valued at $70 million. 

 

Liberty Mutual In Review

The lucky number is seven agencies competing for Liberty Mutual's $50 million advertising account. They are: Arnold Worldwide, Euro RSCG, Mullen, Merkley + Partners, Hill Holliday, J. Walter Thompson, and incumbent Kirshenbaum Bond & Partners.  top

 

Mini Cooper In Review

Mini Cooper has hired Hasan + Co. to oversee the review on its $25 million campaign. Crispin Porter + Bogusky resigned the account after being awarded the Volkswagen account.  top

 

RealEstate.com In Review

RealEstate.com has placed its advertising account, valued between $5 and $10 million, in review. Doner, The Richards Group, Cramer-Krasselt, Element 79 Partners, and Arnold Worldwide are competing for the assignment. 

 

Seiko (Pulsar) In Review

Seiko has placed its $4 million Pulsar advertising account in review. Young & Rubicam is among the agencies competing for the account.  top

 

SunCom Wireless In Review

SunCom Wireless has placed its $25 million advertising account in review. Margeotes/Fertitta & Partners handles the account but will not defend. top

 

NetZero In Review

NetZero has placed its $70 million advertising account in review. Bernstein-Rein currently handles the work.

 

The Auto Club Group In Review

Citing a conflict with its merger with Draft, Foote Cone & Belding recently resigned The Auto Club Group's $15 million advertising account.

 

British Airways (Global) In Review

British Airways has placed its global advertising account, valued at $100 million, in review. M&C Saatchi presently handles the account and will defend the work. 

 

Robeez Footwear In Review

Robeez Footwear, a children's footwear manufacturer, is accepting request for proposals for an agency to handle various marketing, branding and communication duties. Robeez is looking to further expand its marketing and branding efforts throughout North America, Europe, Asia and Australia.

 

Timex In Review

Timex has placed its $10 million advertising account in review. Kirshenbaum Bond & Partners previously handled the work. DiMassimo and Taxi are among the agencies competing for the account. 

 

Andersen Corp. In Review

Andersen Corp. has placed its $32 million account in review. Campbell Mithun currently handles the account.  top

 

Cache In Review

Caché, a women's clothing line, has placed its estimated $5 million advertising account in review. Cossette Post presently handles the work. A decision is expected by October. 

 

Liberty Mutual In Review

Seven agencies are competing for Liberty Mutual's estimated $50 million advertising account. They are incumbent Kirshenbaum Bond & Partners, Arnold Worldwide, Euro RSCG, Mullen, Merkley + Partners, Hill Holliday, and J. Walter Thompson.  top

 

Office Depot In Review

Office Depot has placed its estimated $85 million advertising account in review. BBDO Worldwide currently handles the account. 

 

Outback Steakhouse In Review

Three agencies are left competing for the $80 million Outback Steakhouse creative account. They are Kaplan Thaler, Euro RSCG, and Goodby, Silverstein & Partners. Incumbent davidandgoliath will not defend. 

 

Coca-Cola (formerly in Review)

Wieden & Kennedy

Wieden & Kennedy has been awarded Coca-Cola's global advertising account. The agency bested United Group for the win.  top

 

Kellogg In Review

Kellogg has placed its estimated $400 million media account in review. The account is currently handled by Starcom USA. 

 

Monster.com In Review

Monster.com has placed its $1 million PR account in review. Weber Shandwick currently handles the account and will defend it.  top

 

JetBlue In Review

JetBlue has placed its $25 million advertising account in review. Wieden + Kennedy and The Ad Store presently handle the account. 

 

Domino's Pizza In Review

Domino's Pizza has placed its Hispanic ad account, valued at $15 million, in review. Marti Flores Prieto & Wachtel currently handles the work.

 

Energizer to Review $100M-Plus Media Account

(Battery, Razor Marketer Thought to Be Consolidating Work at Single Agency) top

NEW YORK (AdAge.com) -- Energizer Holdings, the marketer of batteries and razors, is reviewing its $100 million-plus media-buying and -planning account in North America.  

 

Washington Mutual In Review

Washington Mutual has placed its $100 million advertising account in review. Sedgwick Rd. presently handles the work. 

 

City National Bank In Review

City National Bank has placed its $3 million advertising account in review. Grey Worldwide currently handles the work. Agencies competing for the account include Doner, M&C Saatchi, Campbell-Ewald and Ogilvy & Mather. 

 

Office Depot In Review

Office Depot has narrowed down the agencies competing for creative duties on its estimated $85 million account to three: The Martin Agency, Kaplan Thaler Group, and Leo Burnett. 

 

Lee Jeans In Review

Fallon Worldwide, Minneapolis, has resigned the Lee Jeans account, valued at $30 million. VF Corp., owner of Lee Jeans, has placed the account in review.  top

 

Luxottica Retail In Review

Luxottica Retail, a company that includes Lenscrafters under its umbrella, has placed media buying duties for all of its companies in review. The account is valued at $90 million and a decision is expected by December. 

 

Brinker International In Review

Brinker International, which includes Macaroni Grill, Maggiano's Little Italy, and On the Border, has placed its $21 million advertising account in review. GSD&M presently handles the work. Agencies vying for the account include Draft Worldwide, Downtown Partners, Euro RSCG, Rapp Collins Worldwide, and Kirshenbaum Bond & Partners. 

 

Life Savers In Review

The Wm. Wrigley Jr. Co. has placed both the Life Savers and Creme Savers accounts in review. Foote Cone & Belding, New York previously handled the work. 

 

City National Bank In Review

City National Bank has placed its estimated $3 million account in review. Grey Worldwide presently handles the account. A decision is expected by October.  top

 

ExxonMobil In Review

ExxonMobil has placed its corporate advertising account, valued between $30 and $40 million, in review. TM Advertising currently handles the account. 

 

LensCrafters In Review

LensCrafters has placed its $60 million advertising account in review. Deutsch currently handles the work. Arnold Worldwide, DDB Worldwide, Lowe Worldwide, McCann-Erickson, Kaplan Thaler Group, and Young & Rubicam are in contention for the account. A decision is expected in December. 

 

U.S. Army In Review

The U.S. Army has eliminated two agencies competing for its estimated $1 billion account. Grey Worldwide and Y&R were booted. Still in contention are: BBDO, Atlanta; Leo Burnett USA, Chicago; and Ogilvy & Mather and McCann Erickson, both New York.  top

 

Washington Mutual In Review

Washington Mutual has trimmed the agencies competing for its $100 million account down to five. McCann Erickson was cut from contention. Still competing are TBWA/Chiat/Day, Deutsch, Leo Burnett, Publicis, and Cramer-Krasselt. 

 

Tumi In Review

Luggage brand Tumi has placed its $10 million advertising account in review. Avrett Free & Ginsberg currently handles the account. Agencies contending for the account include M&C Saatchi and Publicis. 

 

AXA Financial In Review

AXA Financial has placed its account, estimated at $10 to $12 million, in review. The Martin Agency previously handled the account. Publicis, Merkley + Partners, and Doremus are competing for the work. 

 

Luxottica Retail In Review

Luxottica Retail has placed its $90 million media account in review. OMD currently handles the work. Competing for the account are: PHD, MindShare, Initiative Media, Media Planning Group, Universal McCann, and Starcom Worldwide.  top

 

Novell in Review

Novell has selected independent agency Philip Johnson Associates (PJA) as its global agency of record following a national review. The account, previously handled by JWT New York, is worth $10 million. The agency will be responsible for all of Novell's global communications and media planning and buying in North America. In addition, PJA will partner with London-based Banner Corporation to manage media in Europe and Asia Pacific. 

 

Captain D's In Review

Captain D's has placed its $20 million advertising account in review. Sullivan Higdon & Sink currently handles the account.  top

 

 

ACCOUNTS MOVED or MOVING

 

Morgan Stanley

Ogilvy & Mather

Morgan Stanley has awarded its global advertising account to Ogilvy & Mather Worldwide. The account is valued at $70 million. 

 

BMW / Dotglu

BMW North America has selected Dotglu as its consumer relationship management agency of record. Dotglu will work with GSD&M, BMW's lead agency, on all areas of CRM, direct marketing, database marketing and interactive marketing initiatives, including the redesign of bmwusa.com. Spending was not released. 

 

JetBlue

JWT, New York, has been awarded creative duties on JetBlue Airways' estimated $24 million account. The agency bested McGarryBowen, Taxi, Amalgamated, and The Ad Store for the win. MediaCom, New York, picked up media chores.  top

 

L.L. Bean

JWT and MEC

L.L. Bean has tapped WPP's JWT and MEC Interaction units to oversee its $20 million advertising account. 

 

Century 21

Century 21 has moved creative duties on its estimated $40 million account from Lowe to McGarryBowen.  top

 

Coca-Cola

Wieden & Kennedy

Coca-Cola has shifted its $150 million North American advertising account from Berlin Cameron & Partners to Wieden & Kennedy. 

 

Visa USA - Moved

TBWA/Chiat/Day

Visa USA has moved its estimated $330 million creative account from BBDO to TBWA/Chiat/Day. 

 

Discover Financial Services In Review

Discover Financial Services has placed the creative portion of its estimated $80 million account in review. Goodby, Silverstein & Partners resigned the account. 

 

Sara Lee

Sara Lee International has consolidated its $300 million European media buying and planning account with OMD.  top

 

NBC Universal

Horizon Media and Fallon

NBC Universal Television Group has awarded its estimated $140 million media buying and planning account to both Horizon Media and Fallon. 

 

Liberty Mutual

Liberty Mutual has selected Hill, Holliday of Boston as its agency of record. The agency bested Arnold Worldwide Boston; Euro RSCG New York; and incumbent kirshenbaum, bond + partners New York for the win. Pile and Company managed the review. The account is worth $60 million. 

 

IKEA

IKEA North America has renewed its contract with Horizon Media through 2006. There was no review. The agency was awarded media buying and planning for IKEA's Los Angeles market in April 2004, and won the U.S. media buying and planning account in February 2005. Horizon will handle Communication Channel Planning, all media buying, and local promotions for IKEA. Billings are estimated between $50 and $60 million. 

 

Life Savers and Creme Savers

BBDO Chicago has been awarded advertising assignments for Life Savers and Creme Savers brands, both a part of the Wrigley portfolio. Foote, Cone & Belding, New York, previously handled both accounts. The account is estimated at $20 million. 

 

Vaseline

Vaseline has moved creative duties from J. Walter Thompson to Bartle Bogle Hegarty. The account is valued at $30 million.  top

 

Hershey

Hershey has parted ways with DDB Worldwide, New York, and Ogilvy & Mather. Arnold Worldwide, New York, will pick up much of the work for Hershey's, Hershey's Kisses, and Reese's brands. 

 

Samsung

Samsung has moved creative and account chores on its global account from Berlin Cameron/Red Cell and JWT to Leo Burnett. The account is estimated at $200 million. 

 

Danone

Media Planning Group

French food company Danone has tapped Media Planning Group (MPG) to handle its media buying for France. Vizeum previously handled the account. MPG bested Vizeum, OMD, and KR for the win. Spending was not released.

 

Chevrolet

Deutsch Los Angeles has been awarded various advertising and marketing duties for Chevrolet, focusing on the company's NASCAR and Major League Baseball campaigns. Campbell-Ewald remains Chevrolet's agency of record. 

 

Bank of America

Bank of America's estimated $600 million account may be in jeopardy at holding company Interpublic. The financial services marketer is in talks with Omnicom and WPP Group about servicing its account. Interpublic's Initiative Media unit handles media planning and buying.  top

 

Welch's

Welch's has selected Maxus Communications as its media agency, responsible for media planning and buying. The account is estimated at $25 million. 

 

City National Bank

City National Bank has chosen M&C Saatchi as its agency of record. M&C Saatchi will develop an advertising and marketing program for City National that will launch in the first quarter of 2006. Spending was not released. 

 

Coca-Cola

AKQA has been named lead interactive agency for Coca-Cola. The account is valued at $6 million. 

 

U.S. Navy

Campbell-Ewald has won the advertising and marketing account for U.S. Navy recruiting. The agency began its initial contract with Navy in 2000 and recently completed a government-mandated review for a contract that could extend to 2010. The account is worth $91.9 million. 

 

The Weinstein Company

Deep Focus has been named online agency of record for The Weinstein Company, overseeing all online media planning and buying, creative advertising, and public relations. The Weinstein Company is the new multi-media company created by Bob and Harvey Weinstein, the founders of Miramax Films. Sources estimate the account's value between $2 and $3 million. 

 

Supercuts

StarLink Worldwide has been named media agency of record for Supercuts. StarLink will handle all media strategy and investment for Supercuts' North American operations, encompassing primarily local and national television and local radio. The agency bested PHD, New York; KSL, New York; Cramer Krasselt, Chicago; and Laughlin Constable, Chicago for the win. MediaCom previously handled the account, and was not invited to participate in the review. 

 

LensCrafters

LensCrafters has awarded DDB Chicago its estimated $50 to $60 million account. Deutsch New York previously handled the account.  top

 

Mrs. Paul's and Van de Kamp's Brands

Pinnacle Foods Corporation has awarded the creative portion of its Mrs. Paul's and Van de Kamp's brands to LaunchPad Media. 

 

U.S. Army

The U.S. Army has extended its agreement with its current agency Leo Burnett for six more months. 

 

Helio

Deutsch Los Angeles has been named marketing agency for Helio, a joint wireless venture between SK Telecom and EarthLink. Deutsch LA will handle all integrated creative and media duties. The account is estimated at $50 million.  top

 

Pentax 

Pentax Imaging has named Hunt Adkins, Minneapolis, as advertising agency of record, in conjunction with ongoing global coordinating agency ADK, Tokyo. Work will break in the fall and include trade and consumer print advertising, outdoor, collateral, consumer and sales incentive promotions and event marketing. The campaign will focus on the full line of Pentax digital cameras. The account is estimated at $5 million.

 

Merrill Lynch Draft FCB

Draft FCB has been awarded Merrill Lynch's direct marketing account, estimated at $10 million.

 

Time Warner Wing Latino

Wing Latino has been awarded Hispanic ad duties in the Los Angeles area for Time Warner Cable. top

 

Gillette

BBDO has been awarded Asia-Pacific ad duties on the Gillette account, which was previously handled by McCann Erickson and Ogilvy & Mather.

 

Sony

Fallon Minneapolis resigned the Sony Walkman and Connect accounts, citing financial differences. The agency was awarded the work in June and resigned the account shortly thereafter. Project work was created, but it's doubtful that the work will see the light of day. Fallon's European and Asian work for Sony (including Fallon London's "Balls" campaign for Sony Bravia) remains unaffected. 

 

Sprite

Crispin Porter + Bogusky

Days after winning the $400 million Volkswagen account, Crispin Porter + Bogusky was awarded the $45 million Sprite account. The agency bested Ogilvy & Mather for the win. 

 

National Geographic Channel

Mediasmith

National Geographic Channel has chosen Mediasmith as its interactive agency promoting upcoming specials. The account is estimated at $5 million.  top

 

K&N Engineering

Notching another win is Mediasmith, being named media agency for K&N Engineering. Mediasmith will handle online and offline media duties. The account is estimated at $5 million. 

 

Cohen's Fashion Optical

Flying Point Media

Cohen's Fashion Optical has selected Flying Point Media to handle online marketing aimed at generating traffic to its franchise locations throughout the Northeast and Southern Florida. Flying Point will be involved in all aspects of Internet marketing, from strategy and creative to buying and measurement. Spending was not released. 

 

Volkswagen

Volkswagen has awarded Crispin Porter + Bogusky its estimated $350 million account. Arnold Worldwide previously handled the account. Crispin Porter + Bogusky also resigned its BMW Mini USA account. 

  

 

KMS

Warschawski has been retained by KMS, a retailer of hair care products, as its branding agency of record. Spending was not released.  top

 

YellowPages.com

YellowPages.com has selected GSD&M as its advertising agency following a review. This will be the first ad agency of record for the new company, which is an Internet Yellow Pages joint venture of SBC Yellow Pages and BellSouth Advertising and Publishing Corp. Spending was not released. 

 

The Quigley Corporation

The Quigley Corporation has selected Merkley + Partners of New York City as its creative agency of record to handle all creative for its Cold-EEZE brand.

 

Lady Luck

Luck be a lady... Geary Interactive has been retained by the Henry Brent Company/Resort Gaming Group to provide Web site development and online marketing for Lady Luck, a gaming operation, casino, and hotel. 

 

Telefonica

Universal McCann

Interpublic's Universal McCann has been awarded the majority of European and Latin American media duties for the next three years on the global marketing account for the Spanish telecom company Telefonica. The account is reported to be worth $400 million (EUR). 

 

7-Eleven

Various Omnicom agencies

Oh thank heaven! 7-Eleven in Dallas has tapped a team of Omnicom agencies, led by Tracy Locke, to handle advertising and promotional work. The account is valued at $40 million. 

   

Sears

Sears has consolidated its creative account at Young & Rubicam. The agency previously split duties with sibling Ogilvy & Mather.  top

 

Bombay Sapphire

Bacardi has moved media planning and buying chores for Bombay Sapphire gin to KSL Media. Billings are estimated at $10 million. Universal McCann previously handled Bombay Sapphire and continues to handle Bacardi. 

 

FreshLook

CIBA vision, the eye care unit of Novartis AG, has named kirshenbaum bond + partners (kbp) as its global consumer advertising agency for its FreshLook brand. kbp will provide strategic, creative marketing and public relations support. London-based 23red will partner with kbp to distribute the campaign in Europe. Grey Worldwide will continue as CIBA Vision's global consumer advertising agency for its O2Optix, Night & Day, and Focus Dailies brands. The account's estimated value is $20 million. 

 

NBC Universal Television Network

In Review

NBC Universal Television Network has placed its media planning and buying account, estimated at $140 million, in review. Horizon Media, Media Kitchen, and Starcom MediaVest presently handle the account.  top

 

L'Oreal

ZenithOptimedia

L'Oréal Consumer Products has shifted all media planning and buying across 26 European markets to Publicis' ZenithOptimedia from Interpublic's Universal McCann unit. The account is estimated at a whopping $1.5 billion in media billings. The decision follows a four-month review involving the two agencies. The assignment moves to ZenithOptimedia Oct. 1, and covers a two-year term. 

 

Subway

Subway has ended its yearlong relationship with Goodby, Silverstein & Partners, San Francisco. GS&P will continue to work for two more months. Work will be consolidated to another Subway agency, MMB of Boston.  top

 

Verizon Wireless

Verizon Wireless has selected Latinvox New York as its agency of record for the company's Hispanic marketing initiatives across the Northeast. Latinvox will provide Verizon Wireless with integrated marketing support including advertising, promotions, direct marketing, public relations and media planning and buying. Spending was not released. 

 

Gateway

Crispin Porter & Bogusky has resigned the Gateway advertising account, estimated at $40 million. 

 

MSN

MSN has moved its online media buying duties from Avenue A/Razorfish to Universal McCann.  top

 

Excedrin

Saatchi & Saatchi

Excedrin's got an advertising account this big, and moved the work over to Saatchi & Saatchi. 

 

AOL

America Online is launching an estimated $50 million ad campaign to promote its portal, AOL.com. Atmosphere BBDO developed the online portion and The Martin Agency handled the offline components. Carat Interactive is handling the company's paid search and search optimization efforts. OMD is handling media buying and planning. 

 

Hilton Hotels

Hilton Hotels Corp. has awarded its $30 million advertising account to Y&R. OMD will handle the media buying. 

 

Beck's Ground Zero

Ground Zero has been selected to handle global creative chores for Beck's beer, estimated at $40 million. top

 

Bluefly

Bluefly, an online retailer of designer brands, has selected New York's McCaffery Ratner Gottlieb & Lane as advertising agency of record for a multi-media campaign scheduled to break in the fourth quarter. Billings are estimated at more than $2 million. 

Darden Restaurants

Real Branding San Francisco has been selected by Darden Restaurants as its interactive agency of record, following a nationwide review. The agency's responsibilities will include strategic planning for online initiatives, commercial Web site development and maintenance, marketing mix integration management, online advertising development and media planning. Real Branding will provide services for the Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones, and Darden corporate Web sites. Spending was not released. 

 

Smart MiniCar

DaimlerChrysler's Smart minicar brand has selected BBDO as its head agency, replacing Springer Jacoby. 

 

Alouette

BC-USA, a producer of specialty cheese products, has named MARC USA as agency of record for its Alouette brand. Grey Worldwide, New York previously handled the account. A multi-media campaign will launch in 2006. Spending was not released. 

   

Van Gogh Vodka

Van Gogh Vodka has moved its interactive account, estimated at $4 million, to ComMarketing. 

 

Robbins Diamonds

MayoSeitz Media has been selected as the media agency of record for Robbins Diamonds. Spending was not released.  top

 

Alticor

Alticor, a provider of business products and manufacturing and logistics services, has hired Element 79 Partners to work on a new corporate branding effort. 

 

Candystand.com

WDDG has been tapped by the Wm. Wrigley Jr. Company to redesign the Candystand.com Web site and expand it to include additional Wrigley brands. Wrigley invited agencies to propose a redesign for Candystand.com, as well as a recommendation for how its other brands could be woven into the site. 

 

Frey Vineyards

SRB Marketing will continue to handle advertising, e-mail, and media planning and buying duties for Frey Vineyards through spring 2006. 

 

Isle of Dogs Kastner & Partners

Kastner & Partners bested 10 agencies to become agency of record for Isle of Dogs, a site devoted to improving the well being of dogs. Spending was not released.

 

Earl of Sandwich PUSH

Earl of Sandwich has named PUSH its agency of record. Spending was not released. top

 

Fonterra

Fonterra, a New Zealand-based company that sells dairy products, has awarded BBDO creative duties on its estimated $120 million account.

  

SunTrust Banks

SunTrust Banks has selected Y&R New York as its lead agency, responsible for advertising and integrated brand communications responsibilities. The decision follows a four-month review that included four finalists. The account is estimated at $40 million. 

 

Green Mountain Coffee

BrandBuzz

Green Mountain Coffee has selected BrandBuzz, a division of Young & Rubicam Brands, as its agency of record. 

 

Emirates

Dubai-based international airline Emirates has named Atmosphere BBDO as its online creative agency of record for its global Web site redesign. The span of work will include business analysis, user research, information architecture, creative and content development, and technology integration. The new site is expected to launch this holiday season. 

 

Sunglass Icon Moses Anshell

Sunglass Icon has named Moses Anshell agency of record to assist the company with its re-branding initiative. Spending was not released.

 

AvidGolfer TM Interactive

AvidGolfer Magazine has awarded online advertising duties to TM Interactive, following a review that also included the Dallas offices of Click Here and Rapp Collins. TM Interactive will handle all online marketing duties, including developing an online ad revenue model.

 

Flowershop.com

Interactive advertising agency Response Mine has added Flowershop.com as a client, with billings estimated at $1 million. Response Mine is handling SEM and SEO campaigns for the company. 

 

US Airways

Moses Anshell has been named agency of record for US Airways, now that its merger with America West is official. Spending was not released.  top

 

British Airways

Bartle Bogle Hegarty has been awarded British Airways' global advertising account, estimated at $100 million. M&C Saatchi previously handled the work. 

 

Unilever

Bartle Bogle Hegarty cleaned up last week, scoring two major accounts. The agency was also selected to handle global work for Unilever. The account is estimated at $280 million. The agency will handle brands including, Wisk, Sunlight, Omo, Persil and Skip. Lowe will keep creative duties for the Omo brand. 

 

Pernod Ricard

Carat USA has been awarded the $60 million consolidated media planning and buying account for Paris-based wine and spirits marketer Pernod Ricard. 

   

Mimeo.com

Mimeo.com, a provider of online, on-demand digital printing, has named Stein Rogan + Partners as its agency of record. Mimeo's advertising and marketing budget for 2006 is expected to be $5 million. 

 

Mion Footwear

After a two-week review, TDA Advertising & Design, Boulder, has been named first agency of record for Mion Footwear, a new brand from The Timberland Co. The agency bested Publicis & Hal Riney, San Francisco; Leo Burnett, Chicago; McClain Finlon Advertising, Denver; and Leopold, Ketel & Partners, Portland, Ore., for the win. Arnold Worldwide, Boston, remains agency of record for existing Timberland brands. Spending was not released.  top

 

Brinker Brands

Rapp Collins Worldwide has been named agency of record for Brinker International's brands, which include Romano's Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano's Little Italy restaurant chains. New campaigns will launch in early 2006. Spending was not disclosed. The agency will handle media planning and buying, along with creative and production duties. 

 

Avenue A | Razorfish Search

Avenue A | Razorfish Search has picked up four new clients - AAA, PhotoWorks, Scientific American and The SCOOTER Store. Avenue A | Razorfish Search will manage their paid search programs. 

 

Full Tilt Poker

WONGDOODY has been named agency of record for Full Tilt Poker, an online poker Web site. Work includes national television, print and online ads as well as online promotions. Spending was not released. 

 

Samuels & Associates

Samuels & Associates, Boston, a development, leasing and management firm, has named Rattle Advertising as its first agency of record. The account was won after a review of local agencies and billings are in the low-seven figures. Rattle will create a campaign consisting of print, outdoor, direct response and online components. 

 

ProFlowers

BBDO West has been named the first agency of record for ProFlowers, an online fresh flower marketplace. The agency will handle strategic and creative development. Spending was not revealed.  top

 

US Federal Government

Aquilent and Captura Group have won a contract with the US Federal Government to redesign the official portals for FirstGov.gov and its Spanish version, Espanol.gov. 

   

Eddie Bauer

Carat Fusion has been named online agency of record for Eddie Bauer. The agency will provide Eddie Bauer with consumer insight, online media planning and buying, as well as data intelligence support. 

 

Avalon Carpet Tile and Flooring

Northlight Advertising has been assigned a variety of marketing communications projects for Avalon Carpet Tile and Flooring. Spending was not released. 

 

Unilever

Unilever has awarded its media buying and planning account in Australia to incumbent agency Universal McCann. This announcement follows a lengthy review of Unilever's media planning and buying arrangement in the Australian market. The account is worth $40 million. 

  

Jay West Special Occasion Fashions

Northlight Advertising has been named agency of record for Jay West Special Occasion Fashions. Jay West specializes in bridal, prom and other women's formal wear. The agency is providing full marketing communications services. Spending was not released. 

OLN

OLN has selected Media Storm of Norwalk, CT with online and offline media planning/buying duties for the upcoming 2005 NHL season. The objective is to drive viewers to hockey games televised on the Outdoor Life Network. Spending was not released. 

 

SlimQuick

Media Marketing Solutions, an integrated communications agency and part of GroupM, has been chosen by SlimQuick Laboratories, Toronto, to handle broadcast planning and buying for the U.S. launch of SlimQuick, a diet pill designed for women. The account is valued $1.5 million.   top

 

Prime Restaurants

Prime Restaurants of Canada has named Downtown Partners as its advertising agency of record. Downtown Partners will be responsible for all creative advertising for Prime Restaurants. Wills & Co. will continue to handle Prime Restaurants' media buying and planning. Spending was not revealed. 

 

The Community Builders

The Republik

After a three-month review, The Community Builders, Boston, has named The Republik, Durham, as its first advertising agency responsible for all branding, marketing and advertising duties for its Durham "Hope VI" project. Webb Patterson, Durham, continues to handle media and public relations. A $500,000 budget will go to naming, corporate I.D., collateral, newspaper advertising, and environmental design. 

 

The New York Rangers

The Brooklyn Brothers have been named agency of record for The New York Rangers. The team has tasked the agency with reconnecting The New York Rangers with its fan base after the 2004/2005 season NHL strike. Not an easy job. Spending was not revealed. 

    

Protopic

Empower MediaMarketing, Cincinnati has been awarded media planning and buying duties for Protopic, a prescription medication that treats moderate to severe eczema. The assignment will be partnered with GSW Worldwide, Columbus, Ohio, Protopic's agency of record. Media was previously handled by Williams-Labadie, Chicago, IL. Spending was not revealed.  top

 

Laura's Lean Beef

EarthQuake Media

EarthQuake Media, New York has been assigned web media planning and buying duties by Laura's Lean Beef, Lexington, Ky. Billings were not disclosed. The company's creative assignment will remain with Icon Marketing Communications, Florence, Ky. 

 

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Compiled By Daniel Sage / President of MobileAdMarketing.com (300,000 Mobile Ad Spaces Available in 300 Markets in 48 States)

 

 

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The Facts and Stats on Mobile Outdoor Advertising...

  • Some 150 Million Americans Commute Every Business Day.
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  • Outdoor Media Reaches 96% Percent of US Consumers.
  • The Average Truckside AD Reach is about 50,000 per day.
  • The Average CPM Rate for Truckside Ads is around $1.50!
  • According to the American Trucking Association - The Average Delivery Truck Makes 16 Mil. Impressions a Year.