- VS -

 

 
   
(OR 300 Reasons Why It Needs to CHANGE)
   
   
"Exhibit A" / (Ad Age and Various Pubs) Advertising Blues...Headlines (Stories #1- #47)
     
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  1. Just Make It Stop: 4A's Hires PR Help (Fed Up With Bad Press for Advertising Industry..) (Read Story)
  2. New Data Collection System Could Threaten Ad Agencies (Read Story)
  3. Audience Tracking Issues in a Time of Media Upheaval (Read Story)
  4. Opinion Fatigue: Inside The Market-Research Crisis (Read Story)
  5. 'Engagement' Media Metrics: A Status Report (Read Story)
  6. Interview with the Editor of American Demographics (Read Story)
  7. U.S. Automakers: Too Many Brands, Too Little Courage (Read Story)
  8. Marketing Implications of New Census-Bureau Consumer Data (Read Story)
  9. How 'Gut Instinct' Advertising Decisions Hurt Marketers (Read Story)
  10. Bottom Line of the TV Upfront: Third Year of Revenue Decline (TV) (Read Story)
  11. The Gadgetry Networks That Threaten Traditional TV (TV) (Read Story)
  12. Triumph and Failure at the TV Upfront Presentations (TV) (Read Story)
  13. Why The TV Upfront Will Become a Year-Round Event (TV) (Read Story)
  14. Changes in The 2006 TV Upfront (TV) (Read Story)
  15. Implications of TV's Shift to Commercial Ratings (TV) (Read Story)
  16. Magazine Publishers Hobbled by Own Previous Hype (PRINT) (Read Story)
  17. Print Publishing Decline Quickens as Digital Media Soar (PRINT) (Read Story)
  18. Isn't That Rich? Citigroup Axes Millions in Media Spending (Investors Forces Banking Giant to Pull Ads From Print, Cable)
  19. Is the Teen Girl Print Magazine Category Doomed? (PRINT) (Read Story)
  20. Clearing the Clutter: Shutting Down Weak Magazines (PRINT) (Read Story)
  21. Race and the New York City Advertising Industry (Read Story)
  22. Historic Decline in Soft-Drink Sales to Continue... (Read Story)
  23. Inside Big Food Marketers' Rush to Advergames (Read Story)
  24. Exporting a Dying Content Model to a New Medium? (Read Story)
  25. Energizer to Review $100M-Plus Media Account (Read Story)
  26. Howard Stern's Ad Rates on Sirius Slump to Low of $5,000 (Read Story) top
  27. Newspapers Brace for Macy's Advertising Shifts (Read Story)
  28. Measuring ROI Eludes Half of Top Marketers (Read Story)
  29. Wendy's Erupts in Ad Revolt (Read Story)
  30. Worldwide, Advertising is Losing Share (Marketing chiefs are shifting their spending…) (Read Story)
  31. What's Wrong with Advertising? Lots! (Read Story)
  32. Ad Spending Doesn't Equal Brand Awareness (Read Story)
  33. Branding: The Most Misunderstood Word In Marketing (Read Story)
  34. 2006 Season TV Reviews – Mostly Bad (Read Story)
  35. Cables' Gripe with Commercial Ratings... (Read Story)
  36. Full Time Emplyement at Daily Newspapers Fell by 600 jobs... (Read Story)
  37. Flat First Half for Consumer Magazines... (Read Story)
  38. A Most Grim Profit Outlook for Newspapers (Read Story)
  39. Newspaper Blues - More General Headlines ... (Read Stories)
  40. Advertisers Cut Dollars Over Click Fraud (Web Blues) (Read Story)
  41. Planted Stories: All the News that's Fit to Buy (Americans suspect many articles are paid for) (Read Story)
  42. Johnson & Johnson Pioneers New Marketing Rules (Upfront Holdout Rewitres Standards Across Media Landscape...)
  43. Local Web Ad Dollars up 79 Percent  / This Year Top Sites will Pass Top Radio Stations....(Read )
  44. Radio Redux (The Forces Roiling the Radio World get infinitely more Intense) ....(Read )
  45. The Average American is Exposed to 3000 Ads a Day (Google Answers)....(Read )
  46. It's One Mixed Bag for the Media World....(Read)
  47. More Ad Blues - Headlines and Stories/ Critics an Editorials / Account Reviews and Moves... (Read Stories)
 

 

ADVERTISING BLUES (The Ad World News of the past 2 years has been pretty Dismal – Some Examples below…) top

Advertising Age “Why it Matters” – Recent Headlines

 

 

1. Just Make It Stop: 4A's Hires PR Help

(Fed Up With Bad Press for Advertising Industry, O. Burtch Drake Taps GolinHarris…By Matthew Creamer  / Published: September 25, 2006) top

 

NEW YORK (AdAge.com) -- The American Association of Advertising Agencies has retained GolinHarris, a global PR firm that represents corporate heavyweights such as McDonald's and SC Johnson, to stave off "negative headlines" and burnish the advertising industry's reputation with reporters and other influencers. ...

 

2. New Data Collection System Could Threaten Ad Agencies

Reporter Jack Neff Discusses the Potential Impact of the Arbitron/ACNielsen  (Apollo Project) top

 

More than just another audience measurement system, the Apollo project launched by a coalition of the country's largest marketers and Arbitron/ACNielsen is revolutionary. If it works, it has the potential to dramatically affect ad agency revenue and creative practices. Find out why.

 

3. Audience Tracking Issues in a Time of Media Upheaval

An Audio Interview With Ad Age MediaWorks Editor Ann Marie Kerwin

 

Getting accurate information about the total audience for events such as the Super Bowl or Olympics has never been more difficult as growing webs of alternate mediums compete with TV. MediaWorks editor Ann Marie Kerwin discusses the latest developments. top

 

4. Opinion Fatigue: Inside The Market-Research Crisis

An Interview with 'Ad Age' Reporter Jack Neff / Published: October 10, 2006

 

NEW YORK (AdAge.com) -- So many U.S. residents refuse to participate in marketing-research surveys that it has become increasingly difficult to get reasonably reliable consumer data -- a problem of potentially catastropic implications for the big marketers who spend tens or even hundreds of millions of dollars for such research each year. "This is a problem of stunning scope," explains reporter Jack Neff. top

 

5. 'Engagement' Media Metrics: A Status Report

An Interview With Ad Age Media Reporter Abbey Klaassen

 

Even though media sellers and ad agencies are buzzing about it, surprisingly few people are able to explain "engagement" audience measurement metrics or detail how they should be calculated. Worse yet, the experimentation that is going on with the concept is tightly shrouded in secrecy.

 

6. Interview with the Editor of American Demographics

Bradley Johnson Discusses Consumer Trends That Are Changing the Market top

 

The latest data suggests that many marketers are focusing on too narrow an age demographic, according to American Demographics editor Bradley Johnson. He also details other important consumer trends, including population shifts that will dramatically impact the Northeast.

 

7. U.S. Automakers: Too Many Brands, Too Little Courage

 

NEW YORK (AdAge.com) -- The domestic auto industry is collapsing because Detroit executives have too many brands and not enough personal courage to change their companies' ineffective marketing practices, according to a new book by Charles Hughes, former CEO of Mazda North America, and William Jeanes, former editor of Car and Driver magazine. Mr. Jeanes, who is also a former senior VP on the Ford account at JWT in Detroit, provides highlights from the book, "Branding Iron."

 

8. Marketing Implications of New Census-Bureau Consumer Data top

 

NEW YORK (AdAge.com) -- The impact of accelerating immigration on California has become so great that 42% of that state's residents speak a language other than English at home, according to the latest Census Bureau study. American Demographics Editor Bradley Johnson explains some of the latest findings from the Bureau's annual American Community Survey.

 

9. How 'Gut Instinct' Advertising Decisions Hurt Marketers

 

NEW YORK (AdAge.com) -- The practice of basing advertising-campaign decisions on gut instinct rather than scientific research is responsible for the massive waste of marketers' money, according to Greg Stuart. In this 10-minute interview, the CEO of the Interactive Advertising Bureau reviews the findings of the five-year research project detailed in "What Sticks," the new book he co-authored with market researcher Rex Briggs. top

 

TV BLUES

 

10. Bottom Line of the TV Upfront: Third Year of Revenue Decline

 

NEW YORK (AdAage.com) -- The 2006 TV Upfront, which is coming to a close, is likely to be remembered as a landmark in the history of the annual institution. Hear Ad Age MediaWorks editor Ann Marie Kerwin explain why the third year in a row of revenue declines is changing the world of big broadcaster ad sales.

 

11. The Gadgetry Networks That Threaten Traditional TV

Editor Scott Donaton Discusses Implications of Consumer Electronics Show

 

Like nothing that has come before it, this year's Consumer Electronics Show demonstrated how the long-predicted convergence of media is becoming a reality that will dramatically impact the future of marketing and advertising. Interview with the editor of Advertising Age. top

 

12. Triumph and Failure at the TV Upfront Presentations

An Interview with Media Reporter Claire Atkinson

 

NEW YORK (AdAge.com) -- Ad Age media reporter Claire Atkinson provides an eyewitness account of what has become one of the most infamous debacles in TV upfront history: Fox's badly botched presentation at the New York Armory. She also details ABC Entertainment President Steve McPherson's stunning triumph as a ballroom dancer at that network's upfront presentation at Lincoln Center. top

 

13. Why The TV Upfront Will Become a Year-Round Event

An Interview With The New Editor of Advertising Age

 

NEW YORK (AdAge.com) -- In his first interview since being named the new editor of Advertising Age, Jonah Bloom takes "Why It Matters" listeners inside his newsroom to detail the touchpoints of his news coverage strategies at the same time he explains why the TV upfront is well on its way to becoming a year-round activity rather than a single springtime event.

 

14. Changes in The 2006 TV Upfront

An Interview With Ad Age TV Reporter Claire Atkinson

 

Continuing media fragmentation along with weaknesses in current TV audience measurement systems pose unprecedented challenges to traditional TV networks in this year's TV upfront. Reporter Claire Atkinson provides an overview of the new realities. top

 

15. Implications of TV's Shift to Commercial Ratings

 

NEW YORK (AdAge.com) -- The TV industry's decision to shift away from the program-ratings system that has served as its business backbone for more than six decades has implications for every entity involved in the creation, placement, buying and selling of broadcast and cable network ads. Reporter Abbey

Klaassen discusses a change that may ultimately prove as traumatic as it is historic. top

 

PRINT BLUES

 

16. Magazine Publishers Hobbled by Own Previous Hype

 

NEW YORK (AdAge.com) -- As they adjust to the wrenching change of having part of their "paid" circulations shifted to the lesser-valued "verified" category, magazine publishers' greatest enemy may be their own previous hype. "Ad Age" media reporter Nat Ives discusses how publishers and media buyers are butting heads over a sticky issue.

 

17. Print Publishing Decline Quickens as Digital Media Soar

An Update on the Media-Buying Revolution

 

The print publishing industry continues its decline as the explosive growth of digital media alters the balance of power and buying practices throughout the advertising and media business. Ad Age executive editor Jonah Bloom provides an insider's overview of the dramatic changes. top

 

18. Isn't That Rich? Citigroup Axes Millions in Media Spend

(Pressure From Investors Forces Banking Giant to Pull Ads From Print, Cable)

By Matthew Creamer  / Published: August 14, 2006

 

NEW YORK (AdAge.com) -- Faced with cries from shareholders not living richly enough, Citigroup has made dramatic cuts in spending across a host of media, including cable TV, magazines and the internet. ... top

 

19. Is the Teen Girl Print Magazine Category Doomed?

 

NEW YORK (AdAge.com) -- The demise of Elle Girl and Teen People underscores dramatic changes sweeping the teen girl print magazine category but does not necessarily mean that publishing sector is doomed, says Ad Age media reporter Nat Ives. top

 

20. Clearing the Clutter: Shutting Down Weak Magazines

(Making the Tough Decisions That Strengthen the Business)

By Scott Donaton / Published: September 03, 2006

 

It would be great if more magazines went out of business in the coming months. And more websites were shut down, TV shows yanked off the air, newspapers folded and radio programs unplugged. The media landscape needs to be cleared of some of its clutter. ... top

 

21. Race and the New York City Advertising Industry

(An Update on the Human Rights Commission Investigation)

 

NEW YORK (AdAge.com) -- Ad Age reporter Lisa Sanders provides an overview and update of the New York Human Rights Commission's investigation of Madison Avenue diversity hiring practices. Both the Commission and the City Council's Civil Rights Committee are planning to hold public hearings on the issue. In the latest move, the Commission has issued subpoenas for 16 of New York's top agency executives. top

 

22. Historic Decline in Soft-Drink Sales to Continue

An Interview With Ad Age Beverage Reporter Kate MacArthur

 

Last week's report that U.S. soft-drink volume sales had declined for the first time in 20 years is just the beginning of a trend that will continue in a world were the beverage market is fragmenting nearly as fast and dramatically as the media market.

 

23. Inside Big Food Marketers' Rush to Advergames

 

NEW YORK (AdAge.com) -- Aside from adding new fuel to the controversy over advertising and childhood obesity, the report issued by the Kaiser Family Foundation last week also provided new levels of insight into the logistics of top food marketers use of the web to reach children. The study found that 82 of the country's largest food marketers were operating more than 500 youth-oriented online advergames. Hear more of the details about why advergame marketing strategies are so effective.

 

24. Exporting a Dying Content Model to a New Medium?

Verizon Wireless CMO Warns of Pitfalls in Producing Content for Mobile Phone Networks top

 

Speaking at the Madison & Vine Conference in Beverly Hills, Verizon Wireless CMO John Stratton criticized the increasing ineffectiveness of traditional advertising venues such as broadcast and cable TV while warning Hollywood producers about "exporting a dying content model" to the new third-screen medium. He predicted mobile phone networks would "in a few short years" control up to 30% of the $100 billion U.S. market for brand advertising.

 

25. Energizer to Review $100M-Plus Media Account

(Battery, Razor Marketer Thought to Be Consolidating Work at Single Agency)

By Lisa Sanders / Published: October 13, 2006

 

NEW YORK (AdAge.com) -- Energizer Holdings, the marketer of batteries and razors, is reviewing its $100 million-plus media-buying and -planning account in North America.


Energizer, whose battery brand is best known for its indefatigable pink bunny, now works with three agencies -- Omnicom's Ph.D. and Aegis' Carat and Vizeum -- and intends, according to one executive familiar with the matter, to consolidate at a single agency. Energizer Holdings spent $115 million on measured media in 2005, according to TNS Media Intelligence.
top

 

26. Howard Stern's Ad Rates on Sirius Slump to Low of $5,000

(Audience Measurement Issues Cited as Barrier to Buyers)

By Abbey Klaassen  / Published: September 24, 2006

 

NEW YORK (AdAge.com) -- Eight months into his reign at Sirius Satellite Radio, the King of All Media's advertising rates are a fraction of what they were on terrestrial radio. "Live Read" spots for which Howard Stern once commanded $30,000 on CBS RAdio now sell for $5,000 to $6,000 at Sirius. ...

 

27. Newspapers Brace for Macy's Advertising Shifts

Federated Could Move Some $425 Million Out of Local Print, Broadcast

By Mya Frazier  / Published: August 07, 2006

 

COLUMBUS, Ohio (AdAge.com) -- Local newspapers, beware: Sept. 9 is just around the corner. That day will mark the start of a drain of as much as $425 million in spending by the medium's largest advertiser, Federated Department Stores, and the end of the symbiotic relationship between homegrown department-store brands and the newspapers they've advertised in for more than a century. ... top

 

28. Measuring ROI Eludes Half of Top Marketers

Some 50% Aren't Satisfied; Most Leery of Shops' Help

By Lisa Sanders  / Published: July 17, 2006

 

It's considered the most important metric in marketing today, yet not even half of America's top marketers are satisfied with their companies' ability to measure return on investment. And of those suc ...

 

29. Wendy's Erupts in Ad Revolt

Marketing, Plunging Sales among frustrations of dissident franchiseestop

By KATE MACARTHUR  / Published: April 10, 2006

 

CHICAGO (AdAge.com) -- Fed up with more than a year of sales declines and what it sees as a lack of voice in marketing, a group of powerful Wendy's franchisees have formed an independent organization to get management's attention. ...

 

30. Worldwide, Advertising is Losing Share (Marketing chiefs are shifting their spending…)

By Heidi Dawley / Jul 26, 2006

 

Marketing chiefs are shifting their spending out of media and into direct marketing, PR and other non-media areas, defying history

http://www.medialifemagazine.com/artman/publish/article_6218.asp

 

31. What's Wrong with Advertising? Lots!

http://webserve.govst.edu/pa/Advertising/Wrongs/wrong_list.htm

 

32. Ad Spending Doesn't Equal Brand Awareness / http://www.clickz.com/stats/sectors/advertising/article.php/405731

 

33. Branding: The Most Misunderstood Word In Marketing / http://www.workz.com/content/view_content.html?content_id=5506

 

34. 2006 Season TV Reviews – Mostly Bad / http://www.medialifemagazine.com/artman/publish/cat_index_21.asp

 

35. Cable's Gripe with Commercial Ratings (Nielsen's new system for tracking ad viewership)

By Diego Vasquez / Jul 27, 2006

 

Nielsen's new system for tracking ad viewership has its doubters, among them cable networks. Talking with Lifetime's Tim Brooks. top

http://www.medialifemagazine.com/artman/publish/article_6185.asp

 

36. The American Society of Newspaper Editor’s annual Newsroom census* found that full-time professional employment at daily newspapers fell by 600 during 2005. / http://www.stateofthenewsmedia.org/2006/narrative_newspapers_newsinvestment.asp?cat=6&media=3

 

37. Flat First Half for Consumer Magazines (Ad pages slip again in June, off by 1.3 percent)

By Samantha Melamed / Jul 12, 2006

 

Ad pages slip again in June, off by 1.3 percent versus June 2005, leaving the year up just 0.1 percent. Detroit cuts spread their hurt. top

http://www.medialifemagazine.com/artman/publish/article_5903.asp

 

38. A Most Grim profit Outlook for Papers (Report: Lush margins will be chopped drastically)

By Samantha Melamed  / Sep 1, 2006

http://www.medialifemagazine.com/artman/publish/article_6912.asp

 

39. NEWSPAPERS BLUES – General Headlines

http://www.medialifemagazine.com/artman/publish/cat_index_24.asp

 

40. Advertisers Cut Dollars over Click Fraud (Report: 27 percent have slashed ad spending) WEB top

By Samantha Melamed  / Jul 7, 2006

 

Report: 27 percent have slashed ad spending, in part or entirely, citing the failure of the big search engines to combat fraudsters….

http://www.medialifemagazine.com/artman/publish/article_5813.asp

 

41. Planted Stories: All the News Fit to Buy (Americans suspect many articles are paid for)

By Diego Vasquez / Jun 29, 2006

 

Americans suspect many articles are paid for by advertisers. It turns out it's surprisingly common and likely to become more so. top

http://www.medialifemagazine.com/artman/publish/article_5691.asp

 

 

42. Johnson & Johnson Pioneers New Marketing Rules

Upfront Holdout Rapidly Rewrites Standards Across Media Landscape

By Jack Neff / Published: May 23, 2006

 

Johnson & Johnson, that quiet New Jersey family of companies with less than half a billion in marketing budget seems an unlikely candidate to turn the media world upside down. ...  CINCINNATI (AdAge.com) | http://adage.com/abstract.php?article_id=109358

 

43. Local Web Ad Dollars up 79 Percent  / This Year Top Sites will Pass Top Radio Stations top

By Heidi Dawley / Apr 20, 2006

Last year was a frenzied one for local online advertising, reminiscent of the dot.com boom years, with ad spending exploding by 79 percent, to $4.9 billion. |  http://www.medialifemagazine.com/artman/publish/article_4217.asp

 

44. Radio Redux

May 2005 issue  / BY JONATHAN BLUM

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=29550

 

45.The Average American is Exposed to 3000 Ads a day.

One problem with advertising today is that there is too much of it. .(Google Answers: American Advertising in the Media.) http://answers.google.com/answers/threadview?id=56750

 

46. It's one Mixed Bag for the Ad Economy / The internet and TV are pacing above average… top

By Diego Vasquez  / Jul 18, 2006 |  http://www.medialifemagazine.com/artman/publish/article_6028.asp

 

MORE Bad News Advertising Links... top

 

Helping CMO's Measure the Value of the Work We Do | http://adage.com/smallagency/

 

Crayons Agency - Revamps Industry

New Marketing Company Launches in Second Life, Some Not Happy

As we mentioned Monday, Crayon, a company claiming to be the world's first new marketing company will launch today at noon both in the "real world" and within Second Life on Crayonville Island. Crayon President and Founder Joseph Jaffe explains the need for the company saying, "The world has changed, but marketing, advertising, and public relations have not. There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast." Crayon intends to help "marketers and communications professionals make sense of the profound changes in order to connect the dots between the burgeoning new approaches and possibilities available to them," the press release states. top

http://www.adrants.com/2006/10/new-marketing-company-launches-in-second-.php#more

 

Local-Speak: An Advertiser's Secret Weapon / By Patricia Hursh | October 26, 2006

Local business marketers who engage in search advertising, or any type of online advertising for that matter, have a secret weapon, a hidden everyday tactic that can make a big difference in results and ROI (define). As a local marketer, you should embrace this advantage because it enables you to successfully compete against larger players with big ad budgets.

http://clickz.com/showPage.html?page=3623768

 

MANY ARTICLES - Archives

http://www.medialifemagazine.com/default.asp

 

MEDIA POST - ARCHIVES

http://publications.mediapost.com/index.cfm?fuseaction=Archives.showArchive&archive_year=2005&art_type=100

 

Accounts in Review | http://www.adweek.com/aw/accounts_review/air_list.jsp

Accounts in Action - Ad Age | http://adage.com/section?section_id=5

 

Ad World Opinions – Criticisms  | h ttp://adage.com/opinion.php?start=20&id=0

http://adage.com/smallagency/index.php?start=20&section_id=400

 

Ad Effectiveness / http://www.google.com/search?q=Advertising%20Effectiveness

 

WHAT STICKS – Reviews etc… | http://marketingevolution.com/

More News to Come....top

 

47. The End of Mass Marketing / http://www.cmomagazine.com/analyst/022405_forrester.html

 

43. AD Industry Opinions – Ad Age / http://adage.com/opinion.php?start=20&id=0

http://adage.com/smallagency/index.php?start=20&section_id=400

 

44. ACCOUNTS IN REVIEW / http://adage.com/section?section_id=5

 

More to Come…. top

 

Complied By Daniel Sage / www.MobileAdMarketing.com

More News to Come....

Compiled By Daniel Sage / President of MobileAdMarketing.com (300,000 Mobile Ad Spaces Available in 300 Markets in 48 States) top

 

   
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traffic

The Facts and Stats on Mobile Outdoor Advertising...

  • Some 150 Million Americans Commute Every Business Day.
  • The Average American Travels 15,000 Milers Per Year.
  • Outdoor Media Reaches 96% Percent of US Consumers.
  • The Average Truckside AD Reach is about 50,000 per day.
  • The Average CPM Rate for Truckside Ads is around $1.50!
  • According to the American Trucking Association - The Average Delivery Truck Makes 16 Mil. Impressions a Year.