1. Just Make It Stop: 4A's Hires PR Help
(Fed Up With Bad Press for Advertising
Industry, O. Burtch Drake Taps GolinHarris…By Matthew Creamer / Published:
September 25, 2006)
NEW YORK (AdAge.com) -- The American
Association of Advertising Agencies has retained GolinHarris,
a global PR firm that represents corporate heavyweights such
as McDonald's and SC Johnson, to
stave off "negative headlines" and burnish the advertising
industry's reputation with reporters and other influencers.
New Data Collection System Could Threaten Ad Agencies
Reporter Jack Neff Discusses the Potential Impact of the Arbitron/ACNielsen
More than just another audience measurement system, the Apollo
project launched by a coalition of the country's largest marketers
and Arbitron/ACNielsen is revolutionary.
If it works, it has the potential to dramatically affect ad
agency revenue and creative practices.
Find out why.
Audience Tracking Issues in a Time of Media Upheaval
An Audio Interview With Ad Age MediaWorks Editor Ann Marie
Getting accurate information about the total audience
for events such as the Super Bowl or Olympics has never been
more difficult as growing webs of alternate mediums compete
with TV. MediaWorks
editor Ann Marie Kerwin discusses the latest developments.
Opinion Fatigue: Inside The Market-Research Crisis
An Interview with 'Ad Age' Reporter Jack Neff / Published:
October 10, 2006
NEW YORK (AdAge.com) -- So
many U.S. residents refuse to participate in marketing-research
surveys that it has become increasingly difficult to get reasonably
reliable consumer data -- a problem of potentially catastropic
implications for the big marketers who spend tens or even
hundreds of millions of dollars for such research each year.
"This is a problem of stunning scope," explains
reporter Jack Neff.
5. 'Engagement' Media Metrics: A Status Report
An Interview With Ad Age Media Reporter Abbey Klaassen
Even though media sellers and ad agencies are buzzing about
it, surprisingly few people
are able to explain "engagement" audience measurement
metrics or detail how they should be calculated.
Worse yet, the experimentation that is going on with the
concept is tightly shrouded in secrecy.
Interview with the Editor of American Demographics
Bradley Johnson Discusses Consumer Trends That Are Changing
The latest data suggests that many
marketers are focusing on too narrow an age demographic, according
to American Demographics editor Bradley Johnson.
He also details other important consumer trends, including
population shifts that will dramatically impact the Northeast.
U.S. Automakers: Too Many Brands, Too Little Courage
NEW YORK (AdAge.com) -- The
domestic auto industry is collapsing because Detroit executives
have too many brands and not enough personal courage to change
their companies' ineffective marketing practices,
according to a new book by Charles Hughes, former CEO of Mazda
North America, and William Jeanes, former editor of Car and
Driver magazine. Mr. Jeanes, who is also a former senior VP
on the Ford account at JWT in Detroit, provides highlights
from the book, "Branding Iron."
Marketing Implications of New Census-Bureau Consumer Data top
NEW YORK (AdAge.com) -- The impact
of accelerating immigration on California has become so great
that 42% of that state's residents speak a language other
than English at home, according to the latest Census
Bureau study. American Demographics Editor Bradley Johnson
explains some of the latest findings from the Bureau's annual
American Community Survey.
How 'Gut Instinct' Advertising Decisions Hurt Marketers
NEW YORK (AdAge.com) -- The
practice of basing advertising-campaign decisions on gut instinct
rather than scientific research is responsible for the massive
waste of marketers' money, according to Greg
Stuart. In this 10-minute interview, the CEO of the Interactive
Advertising Bureau reviews the findings of the five-year research
project detailed in "What Sticks," the new book
he co-authored with market researcher Rex Briggs.
Bottom Line of the TV Upfront: Third Year of Revenue Decline
NEW YORK (AdAage.com) -- The
2006 TV Upfront, which is coming to a close, is likely to
be remembered as a landmark in the history of the annual institution.
Hear Ad Age MediaWorks editor Ann Marie Kerwin
explain why the third year
in a row of revenue declines is changing the world of big
broadcaster ad sales.
The Gadgetry Networks That Threaten Traditional TV
Editor Scott Donaton Discusses Implications of Consumer Electronics
Like nothing that has come before it, this year's Consumer
Electronics Show demonstrated how
the long-predicted convergence of media is becoming a reality
that will dramatically impact the future of marketing and
advertising. Interview with the editor of Advertising
Triumph and Failure at the TV Upfront Presentations
An Interview with Media Reporter Claire Atkinson
NEW YORK (AdAge.com) -- Ad Age media reporter Claire Atkinson
provides an eyewitness account of what has become one of the
most infamous debacles in TV upfront history: Fox's badly
botched presentation at the New York Armory. She also details
ABC Entertainment President Steve McPherson's stunning triumph
as a ballroom dancer at that network's upfront presentation
at Lincoln Center.
Why The TV Upfront Will Become a Year-Round Event
An Interview With The New Editor of Advertising Age
NEW YORK (AdAge.com) -- In his first interview since being
named the new editor of Advertising Age, Jonah Bloom takes
"Why It Matters" listeners inside his newsroom to
detail the touchpoints of his news coverage strategies at
the same time he explains
why the TV upfront is well on its way to becoming a year-round
activity rather than a single springtime event.
Changes in The 2006 TV Upfront
An Interview With Ad Age TV Reporter Claire Atkinson
Continuing media fragmentation along with weaknesses
in current TV audience measurement systems pose unprecedented
challenges to traditional TV networks in this year's TV upfront.
Reporter Claire Atkinson provides an overview of the
Implications of TV's Shift to Commercial Ratings
NEW YORK (AdAge.com) -- The TV industry's decision to shift
away from the program-ratings system that has served as its
business backbone for more than six decades has implications
for every entity involved in the creation, placement, buying
and selling of broadcast and cable network ads. Reporter Abbey
Klaassen discusses a change that may ultimately prove as traumatic
as it is historic.
16. Magazine Publishers Hobbled by Own Previous Hype
NEW YORK (AdAge.com) -- As they adjust to the wrenching change
of having part of their "paid" circulations shifted
to the lesser-valued "verified" category, magazine
publishers' greatest enemy may be their own previous hype.
"Ad Age" media reporter Nat Ives discusses how publishers
and media buyers are butting heads over a sticky issue.
Print Publishing Decline Quickens as Digital Media Soar
An Update on the Media-Buying Revolution
The print publishing industry continues its decline as the
explosive growth of digital media alters the balance of power
and buying practices throughout the advertising and media
business. Ad Age executive editor Jonah Bloom provides an
insider's overview of the dramatic changes.
18. Isn't That Rich? Citigroup Axes Millions in Media Spend
(Pressure From Investors
Forces Banking Giant to Pull Ads From Print, Cable)
By Matthew Creamer /
Published: August 14, 2006
NEW YORK (AdAge.com) -- Faced with cries from shareholders
not living richly enough, Citigroup has made dramatic cuts
in spending across a host of media, including cable TV, magazines
and the internet. ...
Is the Teen Girl Print Magazine Category Doomed?
NEW YORK (AdAge.com) -- The demise of Elle Girl and Teen People
underscores dramatic changes sweeping the teen girl print
magazine category but does not necessarily mean that publishing
sector is doomed, says Ad Age media reporter Nat Ives.
Clearing the Clutter: Shutting Down Weak Magazines
(Making the Tough Decisions That Strengthen the Business)
By Scott Donaton / Published: September 03, 2006
It would be great if more magazines went
out of business in the coming months. And more websites were
shut down, TV shows yanked off the air, newspapers folded
and radio programs unplugged. The media landscape needs to
be cleared of some of its clutter. ... top
Race and the New York City Advertising Industry
(An Update on the Human Rights Commission Investigation)
NEW YORK (AdAge.com) -- Ad Age reporter Lisa Sanders provides
an overview and update of the New York Human Rights Commission's
investigation of Madison Avenue diversity hiring practices.
Both the Commission and the City Council's Civil Rights Committee
are planning to hold public hearings on the issue. In the
latest move, the Commission has issued subpoenas for 16 of
New York's top agency executives.
Historic Decline in Soft-Drink Sales to Continue
An Interview With Ad Age Beverage Reporter Kate MacArthur
Last week's report that U.S. soft-drink volume sales had declined
for the first time in 20 years is just the beginning of a
trend that will continue in a world were the beverage market
is fragmenting nearly as fast and dramatically as the media
Inside Big Food Marketers' Rush to Advergames
YORK (AdAge.com) -- Aside from adding new fuel to the controversy
over advertising and childhood obesity, the report issued
by the Kaiser Family Foundation last week also provided new
levels of insight into the logistics of top food marketers
use of the web to reach children. The study found that 82
of the country's largest food marketers were operating more
than 500 youth-oriented online advergames. Hear more of the
details about why advergame marketing strategies are so effective.
Exporting a Dying Content Model to a New Medium?
Verizon Wireless CMO Warns of Pitfalls in Producing Content
for Mobile Phone Networks
Speaking at the Madison & Vine Conference in Beverly Hills,
Verizon Wireless CMO John Stratton criticized
the increasing ineffectiveness of traditional advertising
venues such as broadcast and cable TV while warning Hollywood
producers about "exporting a dying content model"
to the new third-screen medium. He predicted mobile phone
networks would "in a few short years" control up
to 30% of the $100 billion U.S. market for brand advertising.
25. Energizer to Review $100M-Plus
(Battery, Razor Marketer Thought
to Be Consolidating Work at Single Agency)
By Lisa Sanders / Published: October 13, 2006
NEW YORK (AdAge.com) -- Energizer
Holdings, the marketer of batteries and razors, is reviewing
its $100 million-plus media-buying and -planning account in
Energizer, whose battery brand is best known for its indefatigable
pink bunny, now works with three agencies -- Omnicom's Ph.D.
and Aegis' Carat and Vizeum -- and intends, according to one
executive familiar with the matter, to consolidate at a single
agency. Energizer Holdings spent $115 million on measured
media in 2005, according to TNS Media Intelligence. top
26. Howard Stern's Ad Rates on Sirius Slump to Low of $5,000
Issues Cited as Barrier to Buyers)
By Abbey Klaassen / Published:
September 24, 2006
NEW YORK (AdAge.com) -- Eight months
into his reign at Sirius Satellite Radio, the King of All
Media's advertising rates are a fraction of what they were
on terrestrial radio. "Live Read" spots for which
Howard Stern once commanded $30,000 on CBS RAdio now sell for $5,000 to
$6,000 at Sirius. ...
Brace for Macy's Advertising Shifts
Federated Could Move Some $425 Million Out
of Local Print, Broadcast
By Mya Frazier / Published: August 07, 2006
COLUMBUS, Ohio (AdAge.com)
-- Local newspapers, beware: Sept. 9 is just around the corner.
That day will mark the start of a drain of as much as $425
million in spending by the medium's largest advertiser, Federated
Department Stores, and the end of the symbiotic
relationship between homegrown department-store brands and
the newspapers they've advertised in for more than a century.
28. Measuring ROI Eludes Half of Top Marketers
Some 50% Aren't Satisfied; Most
Leery of Shops' Help
By Lisa Sanders / Published: July 17, 2006
It's considered the most
important metric in marketing today, yet not even half of
America's top marketers are satisfied with their companies'
ability to measure return on investment. And of those suc
29. Wendy's Erupts
in Ad Revolt
Marketing, Plunging Sales
among frustrations of dissident franchisees…top
By KATE MACARTHUR / Published: April 10, 2006
CHICAGO (AdAge.com) -- Fed up with more than a year of sales declines and what it
sees as a lack of voice in marketing, a group of powerful
Wendy's franchisees have formed an independent organization
to get management's attention. ...
30. Worldwide, Advertising is Losing Share (Marketing
chiefs are shifting their spending…)
By Heidi Dawley / Jul 26, 2006
Marketing chiefs are shifting their spending out of media and
into direct marketing, PR and other non-media areas, defying
31. What's Wrong with Advertising? Lots!
35. Cable's Gripe with Commercial Ratings (Nielsen's
new system for tracking ad viewership)
By Diego Vasquez / Jul 27, 2006
Nielsen's new system for tracking ad viewership has its doubters,
among them cable networks. Talking with Lifetime's Tim Brooks.
The American Society of Newspaper Editor’s annual Newsroom
census* found that full-time professional employment at daily
newspapers fell by 600 during 2005.
37. Flat First Half for Consumer Magazines (Ad pages
slip again in June, off by 1.3 percent)
By Samantha Melamed / Jul 12, 2006
Ad pages slip again in June, off by 1.3 percent versus June
2005, leaving the year up just 0.1 percent. Detroit cuts spread
38. A Most Grim profit Outlook for Papers (Report:
Lush margins will be chopped drastically)
By Samantha Melamed /
Sep 1, 2006
39. NEWSPAPERS BLUES – General Headlines
40. Advertisers Cut Dollars over Click Fraud (Report:
27 percent have slashed ad spending)
By Samantha Melamed /
Jul 7, 2006
Report: 27 percent have slashed ad spending, in part or entirely,
citing the failure of the big search engines to combat fraudsters….
41. Planted Stories: All the News Fit to Buy (Americans
suspect many articles are paid for)
By Diego Vasquez / Jun 29, 2006
Americans suspect many articles are paid for by advertisers.
It turns out it's surprisingly common and likely to become
more so. top
42. Johnson &
Johnson Pioneers New Marketing Rules
Upfront Holdout Rapidly Rewrites Standards Across
By Jack Neff / Published: May 23, 2006
Johnson & Johnson, that quiet New Jersey family of
companies with less than half a billion in marketing budget
seems an unlikely candidate to turn the media world
upside down. ... CINCINNATI (AdAge.com) | http://adage.com/abstract.php?article_id=109358
43. Local Web Ad
Dollars up 79 Percent /
This Year Top Sites will Pass Top Radio Stations
By Heidi Dawley / Apr 20, 2006
Last year was a frenzied one for local online advertising,
reminiscent of the dot.com boom years, with ad spending exploding
by 79 percent, to $4.9 billion. |
44. Radio Redux
May 2005 issue / BY
American is Exposed to 3000 Ads a day.
One problem with advertising today is that there is too much
of it. .(Google Answers: American Advertising in the Media.) http://answers.google.com/answers/threadview?id=56750
46. It's one Mixed Bag for the Ad Economy / The internet
and TV are pacing above average…
By Diego Vasquez /
Jul 18, 2006 | http://www.medialifemagazine.com/artman/publish/article_6028.asp
Bad News Advertising Links...
Helping CMO's Measure the Value of the Work We Do | http://adage.com/smallagency/
- Revamps Industry
New Marketing Company Launches in Second Life, Some Not Happy
As we mentioned Monday, Crayon, a company claiming to be the
world's first new marketing company will launch today at noon
both in the "real world" and within Second Life
on Crayonville Island. Crayon President and Founder Joseph
Jaffe explains the need for the company saying, "The
world has changed, but marketing, advertising, and public
relations have not. There is no question that the influence
organizations can achieve through traditional marketing, advertising
and PR is fading fast." Crayon intends to help
"marketers and communications professionals make sense
of the profound changes in order to connect the dots between
the burgeoning new approaches and possibilities available
to them," the press release states. top
Local-Speak: An Advertiser's Secret Weapon / By Patricia
Hursh | October 26, 2006
Local business marketers who engage in search advertising,
or any type of online advertising for that matter, have a
secret weapon, a hidden everyday tactic that can make a big
difference in results and ROI (define). As a local marketer,
you should embrace this advantage because it enables you to
successfully compete against larger players with big ad budgets.
MEDIA POST - ARCHIVES
Accounts in Review | http://www.adweek.com/aw/accounts_review/air_list.jsp
Accounts in Action - Ad Age | http://adage.com/section?section_id=5
Ad World Opinions – Criticisms
Ad Effectiveness / http://www.google.com/search?q=Advertising%20Effectiveness
WHAT STICKS – Reviews etc… | http://marketingevolution.com/
More News to Come....
47. The End of Mass Marketing
44. ACCOUNTS IN
More to Come….
Complied By Daniel Sage / www.MobileAdMarketing.com