P&G SWITCHES OLD SPICE AD ACCOUNT TO WIEDEN & KENNEDY
Agency to Handle Global Creative and North American Media Planning,
Buying
MACY'S NAMES JWT FOR CREATIVE AD ACCOUNT
Review Under Way for Media Buying and Planning
MILLER SHIFTS AD WORK TO CRISPIN PORTER & BOGUSKY
Miami Shop Becomes 'Primary Agency' for $175 Million Account
H&R BLOCK PUTS $80 MILLION ACCOUNT IN REVIEW
Incumbent Is Campbell Mithun
GOODYEAR AWARDS ADVERTISING CREATIVE DUTIES TO MCCANN
MPG Retains Media Work on $66 Million Account top
WRIGLEY CONSOLIDATES MEDIA BUSINESS AT MINDSHARE
OMD the Loser in $150 Million Account Review
MILLER PUTS $240 MILLION MEDIA ACCOUNT IN REVIEW
Nine-Year Incumbent Is Publicis' Starcom
DELL SHIFTS U.S. CONSUMER AD ACCOUNT TO BBDO
Spending Estimated at $250 Million; Incumbent DDB Retains Global
Business
DEUTSCH WINS IKEA ADVERTISING ACCOUNT
Work Valued at $60 Million
CBS CORP. PUTS $140 MILLION MEDIA ACCOUNT IN REVIEW
top
Incumbent Carat USA Invited to Participate
MACY'S SHOPS FOR MEDIA AGENCY
Potential $1 Billion Prize to Winner
ARNOLD WINS LEE JEANS $30 MILLION ACCOUNT
Topped DDB, Lowe for Creative Duties
KRAFT SHIFTS $35 MILLION AD ACCOUNT TO MCGARRY BOWEN
top
New York Shop Gets Salad Dressings, Mayonnaise and Barbecue
Sauce Work
MCCANN GETS GENERAL MILLS CEREAL BRANDS IN U.K.
Saatchi Loses Hold on Consolidated Cereal Partners Ad Account
LEO BURNETT WINS WASHINGTON MUTUAL AD WORK
$100 Million Account Includes Creative and Media-Buying Duties
BACARDI PICKS Y&R FOR GLOBAL CREATIVE
Replaces Roster of Agencies Worldwide
GOODRICH OPENS REVIEW FOR $16 MILLION AD ACCOUNT
Move Follows Replacement of Top Marketing Executives
BMW MINI'S $24 MILLION AD ACCOUNT GOES TO BUTLER SHINE
Sausalito, Calif., Agency Beats Out Mother, Strawberry Frog
ARMY SELECTS MCCANN FOR $1.35 BILLION ADVERTISING ACCOUNT
Interpublic Agency Beats Out Leo Burnett
PANASONIC DROPS GREY WORLDWIDE
Move Made Despite Latest Ad Campaign's Dramatic Results top
SONY SPLITS WITH FALLON AD AGENCY
Relationship Lasted Only 5 Months
NIKE AWARDS CHINA MARKET AD ACCOUNT TO WIEDEN & KENNEDY
Marketer's Longtime Agency Replaces JWT After Pitch
CHEVROLET AWARDS ADVERTISING ASSIGNMENT TO DEUTSCH
Campbell-Ewald Remains Agency of Record
COKE'S GLOBAL AD ACCOUNT GOES TO WIEDEN & KENNEDY
WPP's United Group Eliminated in Final Round of Review
WASHINGTON MUTUAL NAMES BRAND AGENCY OF RECORD
Wolff Olins Gets Assignment as Bank Continues $100 Million
Review
$92 MILLION NAVY AD ACCOUNT STAYS WITH CAMPBELL-EWALD
Media Strategy Expanded to Include Video Games and Cellphones
SIRIUS RETAINS EURO RSCG TO HYPE HOWARD STERN
Agency to Promote Shock Jock's Satellite Radio Channels
MORGAN STANLEY AD ACCOUNT GOES TO OGILVY &
MATHER
Work Valued at $75 Million
KELLOGG $400 MILLION MEDIA ACCOUNT IN REVIEW top
Cereal Giant's Incumbent Agency Is Starcom USA
BARTLE BOGLE WINS BRITISH AIRWAYS $90 MILLION ACCOUNT
Move Is a Blow to Longtime Incumbent M&C Saatchi
U.S. ARMY NARROWS ADVERTISING REVIEW
Grey Worldwide and Y&R Dropped
BANK OF AMERICA ISSUES MARKETING RFP
Omnicom and WPP Contacted About Massive Account
LENSCRAFTERS PUTS CREATIVE ACCOUNT INTO REVIEW
Incumbent Deutsch Will Not Participate
WRIGLEY PUTS LIFE SAVERS AD ACCOUNT UP FOR REVIEW
Candy Brand Spent $8.4 in Measured Media in 2004
VOLKSWAGEN NAMES CRISPIN PORTER AGENCY OF RECORD
Crispin Resigns BMW Mini Account
BBDO TO GET $100 MILLION MOTOROLA ACCOUNT
Omnicom Network Will Play Lead Role; Readies Motorola/Apple
Rokr Campaign
OMNICOM WINS $600 MILLION BANK OF AMERICA REVIEW
top
Account Loss Is Another Blow to Interpublic
OUTBACK AWARDS $60 MILLION ACCOUNT TO KAPLAN THALER
Decision Ends Three-Month Review
OROWEAT SHIFTS AD WORK TO O'LEARY AND PARTNERS
$15 Million Account Faces New Marketplace Challenges
HEINEKEN ADDS STRAWBERRY FROG TO AGENCY ROSTER
Independent Shop Beats Out McCann Erickson for Ad Business
BMW SELECTS EIGHT AGENCIES FOR AD REVIEW
National Creative Work Valued at $70 Million
OFFICE DEPOT'S ADVERTISING ACCOUNT GOES INTO REVIEW
Omnicom's BBDO is the Incumbent Agency
CHEVYS RESTAURANTS AWARDS ACCOUNT TO MAIDEN LANE
top
San Francisco Ad Agency Used to Be Gardner, Geary Coll
HOOVER NAMES TBWA AS ITS AD AGENCY
Vacuum Maker in Pitched Battle With Category Leader Dyson
SEARS DUMPS OGILVY & MATHER AFTER 43 YEARS
Consolidates $640 Million Ad Account With Y&R
WIEDEN & KENNEDY GETS FLAGSHIP COCA-COLA AD ACCOUNT
$150 Million in North America Work Shifted From Berlin Cameron
P&G MOVES GILLETTE'S $800 MILLION AD BUYING ACCOUNT
Starcom MediaVest to Be Primary Agency; Planning Duties Unclear
CENTURY 21 LEAVES LOWE FOR MCGARRYBOWEN
Spent $47 Million in Measured Media Last Year
FALLON RESIGNS LEE JEANS ACCOUNT
Parent Company to Announce Agency Review
OGILVY & MATHER AND DDB ARE OUT AT HERSHEY
Some Ad Account Duties Shifted to Arnold Worldwide
L.L. BEAN NAMES JWT AGENCY FOR $27 MILLION ACCOUNT
Shop Beats Out DDB, Hill Holliday
MATTEL RETAINS LEO BURNETT FOR AMERICAN GIRL AD WORK
Doll Has Sold 10 Million Units With Minimal Advertising
E-TRADE AWARDS $60 MILLION ACCOUNT TO BBDO
Marks Agency's Return to Online Brokerage Sector
NOKIA OPENS AD REVIEW TO FOUR HOLDING COMPANIES top
Global Campaign Assignment Valued at $200 Million
SCHERING-PLOUGH CONSOLIDATES PRESCRIPTION DRUG ADVERTISING
Publicis, Omnicom Win Global Accounts Valued at $400 Million
CAMPBELL MITHUN WINS HARTFORD FINANCIAL ACCOUNT
IPG Shop Replaces Arnold Worldwide on Creative Duties
PAYLESS SHOES STARTS SEARCH FOR NEW AD AGENCY
Incumbent Was Barkley Evergreen
DEUTSCH WINS REVLON'S MITCHUM ADVERTISING ACCOUNT
top
Agency Continues to Chase Marketer's $125 Million Cosmetic
Business
SUGAR TRADE GROUP APPOINTS AD AGENCY
First Campaign in 10 Years; Marriner Marketing to Handle
SHELL OIL OPENS GLOBAL MEDIA REVIEW
Shortlist of Agencies to Emerge From Existing Roster
MITSUBISHI PREPARES TO NARROW AD AGENCY REVIEW
LIST
Plans Visits With Semifinalists the Week of Jan. 17
MEDIACOM EXPECTED TO WIN VOLKSWAGEN U.S. AD BUYING DUTIES
Agency Strengthens Hold on $800 Million Global Account
SAATCHI WINS NOVARTIS OTC DRUG ACCOUNTS
Will Work on Four Cold and Cough Brands
CAPITAL ONE MOVES ACCOUNT TO OMNICOM AGENCIES
DDB, Element 79 Replace IPG's McCann Erickson
GAP SELECTS CRISPIN PORTER FOR AD ACCOUNT
Assignment Focused on Men's Clothing Lines
GM CONSOLIDATES $700 MILLION EUROPEAN MEDIA ACCOUNTS
Universal McCann Selected to Handle Business
KIA TO KEEP ACCOUNT WITH DAVID & GOLIATH
Advertising Work Valued at $240 Million
JAGUAR PICKS CONSULTANTS FOR AD ACCOUNT REVIEW
Roth Associates and Agency Assessments International Named
NESTLE CONSOLIDATES $500 MILLION U.S. MEDIA ACCOUNT
In Major Loss for IPG, Publicis' Zenith Optimedia Replaces
Universal McCann
DIET PEPSI AD ACCOUNT MOVES FROM BBDO TO DDB
Shift Continues Agency Roster Shakeup
MITSUBISHI PUTS AD ACCOUNT UP FOR REVIEW
Incumbent Deutsch Invited to Participate
QUIZNO'S PARTS WITH MARTIN AGENCY
Ad Shop Created Controversial 'Spongmonkeys' Campaign
RETAILER MARSHALLS SPLITS WITH HILL HOLLIDAY, OPENS
REVIEW
Ends 14-Year Creative Partnership; Agency Retains Media Duties
KAPLAN THALER WINS TROJAN CONDOM AD ACCOUNT
Agencies Also Vie for Church & Dwight's $60 Million Media
Duties
GM $3.5 BILLION MEDIA ACCOUNT GOES INTO REVIEW
Incumbent Interpublic Group of Cos. Units Invited to Defend
REVLON AWARDS ACCOUNTS TO KAPLAN THALER, CARAT
Spent $72 Million on Advertising in 2004
UPS MEDIA-BUYING ACCOUNT MOVES TO MARTIN
Incumbent Lowe Loses $100 Million TV Business
MITSUBISHI AWARDS $200 MILLION ACCOUNT TO BBDO top
Assignment Includes National and Regional Creative
Wal-Mart $570 Million Ad Review Bernstein Agency Cut
Move Ends 32-Year Relationship; Five Shops Remain in Running,
Including GSD&M
Doner Wins Expedia's $170 Million Creative Account
Michigan Ad Agency Beats Out TBWA, Mullen
JC Penney Walks Out On DDB
Saatchi Expected to Land Retailer's $430 Million Ad Account
Diageo Moves Smirnoff Advertising Business to JWT
Leaves BBH, Citing Conflict With Brewer InBev
Godiva Begins Search for New Agency
Chocolatier Takes $7 Million Account Away From Margeotes Fertitta
Powell
DDB Wins $200M Safeway Advertising Account
Omnicom Sibling PHD Will Handle Media Buying and Planning
Agency.com Pulls Out of Subway Review
Cites 'Potential Conflict of Interest With Another Prospective
Client'
Twentieth Century Fox Puts Media Account Into Review
Company Notifies Six Advertising Holding Companies
Kodak to Consolidate $100 Million Media Account
Struggling Marketer Reaching Out to Roster Shops, Outside Agencies
Sam's Club Picks StrawberryFrog for Creative,
Branding Work
Independent Agency Takes Over $15 Million Account
Goodby Silverstein Drops Out of Safeway Ad Review
DDB and Euro RSCG Still in Running for $200 Million Account
Wireless Carrier SunCom Puts Ad Account Into Review
Spent $23 Million Last Year
Outdoor Life Network Selects Taxi For Major Rebranding Campaign
Network's New Name, Versus, Will Debut Just in Time for NHL
Hockey Season
Heineken Plans Review of Creative Account
Roster Agencies Publicis USA, Berlin Cameron Invited to Pitch
XM Puts $50 Million Creative Ad Account in Review
Incumbent Mullen to Keep Satellite Radio Marketer's Media Business
Kaplan Thaler Wins Centrum Advertising Account
Wyeth Vitamin Brand Spent $41 Million in 2005
MMB Retains $25 Million Jiffy Lube Advertising Account
Agency Defended Against Colby, Cole & Weber
Arc Worldwide Wins Sara Lee Promotional Account
Will Handle Co-Marketing Initiatives for Five Brands
Richards Group Wins Bridgestone's $20 Million Advertising
Account
Independent Dallas Agency Beats Out Incumbent Grey Worldwide
Expedia.com Ad Review Down to Three Finalists
TBWA/Chiat/Day, Mullen, Doner Compete for $170 Million Account
Eight Agencies Remain in Wal-Mart Review
Potential Conflicts Cause Some Shops to Drop Out of Race for
$570 Million
Account
Ikea Hands $86 Million U.S. Media Account to Mediaedge:cia
Latest Move in Furniture Retailer's Global Consolidation
Euro Wins Reckitt's $600 Million Creative Account
Havas Agency Beats Out JWT for Roster Consolidation
Safeway Narrows Ad Agency Search to Six
Finalists in $200 Million Review Will Be Named in July
GM Moves $225 Million Cadillac Account to Modernista
top
Leo Burnett Detroit Given 90-Day Termination Notice
Wal-Mart's Many Reviews Stay on Parallel Path
General Market, Multicultural Accounts Make up Retailer's $578
Million Business
Mercedes Appoints Rival BMW's Ad Agency to Handle Regional Account
Independent Jung von Matt Replaces Longtime Shop Springer &
Jacoby
CLM/BBDO Wins Mercedes C-Class Global Ad Account
Beats Out Two Omnicom Siblings in Final Round of Pitch
MassMutual Names Mullen Ad Agency of Record
Media Will Be Handled by Agency's MediaHub Unit
Smith Barney Selects Hill Holliday for Creative Ad Account
Merkley & Partners Handled Work Since 2003
BrandBuzz Wins LG's $50 Million Print, Broadcast Account
Merkley & Partners Misses out in Agency of Record Review
Safeway Splits With Longtime Agency Dailey, Opens Review
top
Says It May Divide $200 Million Account Between Multiple Shops
BBH Wins Unilever Ad Account for Promise in North America
Agency Already Handles Brand Overseas
Berlin Cameron Wins Creative Ad Account for Hennessy Cognac
Beats Out Margeotes Fertitta Powell for MHLV Brand
Whirlpool Consolidates Ad Creative With Publicis
Worldwide
New York Office Gets Maytag, Amana, Jenn-Air and KitchenAid
Brands
Kimberly-Clark Consolidates $200 Million Ad Duties at JWT
WPP Sibling Ogilvy Was Incumbent Agency
GSW Wins $30 Million Ad Account for Tamiflu Pill
top
Roche Holdings Increases Production of Its 'Bird Flu' Fighter
OMD Wins H&R Block's $80 Million Media Acount
Also Picks Up Duties for CW Network
Electrolux's Major-Appliance Ad Account Shifts to DDB
Omnicom Agency Wrestles Duties Away From Lowe
Starcom Retains Miller's $240 Million Media Account
Beats Out Carat, MindShare in Review
Sara Lee Names TBWA Ad Agency of Record
Beats Out Publicis and Element 79 for Flagship Brand Account
Wal-Mart's Multicultural Ad Work in Review
Incumbent Agency Lopez Negrete to Defend Hispanic Account
CBS Selects Cliff Freeman for New Season Promo Spots
Dead-Guy Gimmick Used During Pitch Sealed Deal
BMW's Motorcycle Division Picks Concept Farm for Ad Work
Marketer Plans Boost in Online Presence, Word of Mouth
Carat Wins Adidas' $280 Million Global Media Account
Beats Out Reebok Incumbent OMD for the Business
Wal-Mart Puts $578 Million Account in Review
Incumbents GSD&M and Bernstein-Rein Have Been Notified
top
$250 Million Progressive Insurance Account in Review
Doner Resigns; Handled Ad Work Since 1999
Henkel Chooses Energy BBDO for Right Guard Ad Account
Deal Finalizes Acquisition of Deodorant Brands From P&G
Two Agencies Form New Venture to Handle GM Business
IPG's Jay, Publicis' Martin Retail Share $150 Million Regional
Dealer Accounts
H&R Block to Keep Ad Account With Campbell Mithun
Incumbent Beats Deutsch, Arnold, Mullen and DDB to Retain $80
Million Business
MindShare Takes Control of Kmart's Media Work
MediaCom Previously Handled $190 Million Account
Home Depot Interactive Account Goes to Digitas
Agency Will Also Handle Direct Marketing
P&G Shifts Actonel Ad Account to Omnicom Shops
$1 Billion-a-Year Osteoporosis Drug Was Handled by Grey
Martin Wins $20 Million BF Goodrich Ad Account
Interpublic Shop to Handle Media Planning and Print Creative
Haggar Clothing Makes Crispin Porter an Equity Partner
Miami Shop Gets Minority Stake; CEO Hails Agency-Client 'Convergence
Model'
BBC World News Hires BBDO for U.S. Launch
Agency Tasked With Luring Celeb-Crazed Viewers to International
News
Publicis out of Sara Lee Advertising Review
Element 79 and TBWA Remain in Battle for $80 Million Account
Delta Air Lines Moves Ad Account From Ogilvy to SS&K
Move Follows Departure of Marketing Chief
Chipotle Names TDA Agency of Record
Unveils Two Movie-Screen Ads From Denver Shop
GSD&M, Publicis Win BMW Dealers' Creative Ad Account
No Affect on Both Agencies' Other Ongoing Work for Automaker
Gap Seeks Media-Buying Agency
Shop Would Work With In-House Planning Team
Disney Selects Buder Engel Agency for Mobile Launch
$50 Million Effort Opens Battle Against Major Cellphone Carriers
McCann Wins $200 Million in Hewlett-Packard Ad Accounts
Agency Bests Incumbent Publicis and Challenger Goodby Silverstein
CBS Selects Initiative for $130 Million Media Account
Decision a Blow to Carat; Work Was Its First in the U.S.
La Comunidad Wins Remy Martin Ad Account
Marketer Will Continue to Target Young Urban Males
Sara Lee to Consolidate $80 Million in Creative Ad Accounts
Process Begins as Sara Lee and Hillshire Farm Brands Go Into
Review
$35 Million Keycorp Ad Accounts Consolidated
Cramer-Krasselt Gets Work Previously Split Between Northlich
and GSW Worldwide
Dow Chemical Selects IPG for Global Advertising Campaign
PR, Ad Push Part of Effort to Burnish Corporate Brand
Snickers Creative Account Goes to TBWA
Spending on Brand Was $38 Million
Reckitt Reviews $600 Million Creative Account
JWT, McCann, Euro to Battle for Two Roster Spots
MGM Hires Palisades for Media Planning and Buying
Potential Billings Estimated as High as $100 Million
In Blow to Burnett, Modernista Gets Cadillac Ad Work
National and Regional Creative Duties Shift to Boston Agency
Circuit City Parts With Doner on $150 Million Account
Marketer to Parcel out Assignments on Project Basis
Mindshare Wins Six Flags $55 Million Media Account
Doner Loses Business, but Is Still Contender in Creative Review
Home Depot Opens Review for Direct, Interactive Work
Splits With DDB; Specialist Agency Sought for Account
P&G Shakes up Interactive Ad Agency Roster
Seven Shops Make the Cut, Including Omnicom's Critical Mass
Macy's $200 Million Media Account Goes to Starcom
Beats Out Initiative and MPG for Buying and Planning Business
Euro RSCG Wins ExxonMobil Advertising Account
Agency Beats Out TM, McCann and Burnett
JWT WINS JETBLUE $24 MILLION CREATIVE ADVERTISING ACCOUNT
WPP Sibling MediaCom Gets Media Duties
GOODBY WINS $12 MILLION FRAPPUCCINO ACCOUNT
Coffee Drink Is Joint Starbucks-Pepsi Venture
STARCOM WINS LUXOTTICA RETAIL'S MEDIA ACCOUNT
Beat out PHD, Universal McCann for Business
LUXOTTICA NAMES DDB AGENCY FOR LENSCRAFTERS
Account Worth $54 Million
DISCOVER CARD SEEKS NEW AD AGENCY top
Moves Comes as Goodby Silverstein Resigns Account
ANDERSEN'S $32 MILLION ACCOUNT UP FOR REVIEW
Business Has Been With Campbell Mithun Since 1930s
OMD WINS $300 MILLION SARA LEE INTERNATIONAL MEDIA ACCOUNT
Buying and Planning Duties Cover 17 European Markets
FALLON AND HORIZON WIN NBC UNIVERSAL MEDIA ACCOUNT
Agencies Share $140 Million Buying and Planning Duties
HELIO AWARDS DEUTSCH $50 MILLION ADVERTISING ACCOUNT
Wireless Provider Plans to Enter U.S. Market Next Year
UNILEVER GLOBAL AD WORK GOES TO BBH; LOWE KEEPS SMALL ROLE
Strategic and Creative Accounts Valued at $280 Million
STARWOOD HOTELS PUTS MEDIA-BUYING ACCOUNT IN REVIEW
Deutsch Is Incumbent Agency
HP AWARDS GLOBAL AD WORK TO GOODBY SILVERSTEIN
Value Estimated at $300 Million; Publicis Hal Riney Was Incumbent
UNILEVER MOVES VASELINE ACCOUNT TO BBH
$30 Million Business Leaves JWT
MPG WINS ESURANCE MEDIA ACCOUNT
Beats out Carat, Palisades Media
MASTERFOODS TO START HISPANIC REVIEW FOR CANDY BRANDS
Longtime Agency Zubi Resigned Account
CEMUSA WINS $1 BILLION NYC OUTDOOR AD RIGHTS CONTRACT
Little-Known Spanish Firm Beats Out JC Decaux and Van Wagner
FOUR FINALISTS NAMED IN $70 MILLION BMW REVIEW
Anomaly, Kirshenbaum Bond, GSD&M and Martin Agency
MINI USA NAMES SEARCH CONSULTANT
Hasan & Co. to Lead Creative and Media-Planning Review
O'LEARY AGENCY WINS $15 MILLION WD-40 AD ACCOUNT
top
Cramer-Krasselt Was the Incumbent
ARMY READIES ANOTHER CONTRACT EXTENSION FOR BURNETT
Latest Contract Move Will Not Effect Agency Review
VF CORP. TALKS WITH AGENCIES FOR $115 MILLION MEDIA ACCOUNT
Clothing Marketer to Consolidate Ad-Buying Duties
SIX AGENCIES CHASE GOODYEAR AD ACCOUNT
Havas, Publicis, IPG Shops Make List of Contenders
OMNICOM AGENCIES WIN LOWE'S $315 MILLION AD ACCOUNT
BBDO, OMD Beat Out Interpublic Incumbent Shops
DYSON SELECTS BARTLE BOGLE HEGARTY FOR AD WORK top
Beat Out Goodby Silverstein & Partners
$100 MILLION WASHINGTON MUTUAL AD ACCOUNT IN REVIEW
Interpublic's Sedgwick Rd. Was Incumbent
CRISPIN PORTER WINS SPRITE AD ACCOUNT
Miami Agency Also Handles Coke Zero Brand
PFIZER AWARDS LIPITOR TO KAPLAN THALER
Shop Bests JWT, McGarry Bowen for Estimated $75 Million Account
IPG EXPECTED TO GET COMPUTER ASSOCIATES GLOBAL ACCOUNT
Draft to Be Lead Agency
FALLON WINS VANGUARD CAR RENTAL $30 MILLION ACCOUNT
Advertiser's New CMO Worked With Agency at United
LEO BURNETT RESIGNS MORGAN STANLEY ACCOUNT top
Financial Institution Opens Review; Billings Worth $75 Million
ARMY REISSUES REQUEST FOR PROPOSALS FOR $200 MILLION AD CONTRACT
For the First Time, Government Account Is Guaranteed for Two
Years
WEINSTEIN CO. NAMES PALISADES FOR MEDIA BUYING
Founders of Miramax Turn to Longtime Agency for $150 Million
Account
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