Local Internet Marketing
Local Marketing Masters
Local Web Marketing

Marketing and Advertising Consultant (Self Employed) - PDF Version

Objectives

Seeking an Employment position that utilizes the dozens of skills refined over 12 years working in Digital Media. As a Marketing Consultant for my own business, my many job duties have included - PPC, SEO, Web Design, Social Media, Video Editing, Email Marketing, Blogs, Market Research, Content Creation, Telemarketing, Ad Copy and Press Releases. I have a great deal of passion for both Internet and standard marketing practices, and enjoy following and implementing all the new trends and techniques.

Employment History | 1990-2013
Marketing Consultant (www.CustoMores.com / Professional Entertainer - Disneyworld / Las Vegas)

CustoMores.com | 2000 - Present (Marketing Consultant)
Provide Marketing services to multiple Clients including Internet Marketing, SEO and Web Design.

Gigland Productions | 1995 - Present (Professional Entertainer)
Professional musician and entertainer performing with Los Angeles ShowBands, Las Vegas Lounges and Shows, European Broadway Tours, Disney World and Universal Studios Shows.

Marketing and Advertising Skills (Over 2 Dozen Clients - See Design Samples)


* Website Design – Web Graphics and Web Page Creation. HTML, XHTML, Flash. CSS.
* E-Commerce Sites - Setup and General Forms.
* Pay Per Click Accounts (Google Adwords, Yahoo, Overture)
* SEO (Landing Pages, Keywords and Meta Tags)
* Social Media Account Management (Facebook, Twitter, Pinterest, Wordpress)
* Content Creation - From General Business Portals to Real Estate and Gaming Sites.
* Graphics – From Banner Ads to Company Logos.
* Email Marketing- Bulk Emailing, HTML Emails, Newsletters.
* Market Research and Competition Analysis for Niche Marketing.
* Video Editing and Creation - From Green Screen to Commercial Videos.
* Press Releases and PR Campaigns. Sending Press Releases to hundreds of Media Contacts.
* Media Buying Newspapers, Billboards, Magazines, Cable TV, Telemarketing, Radio, Brochures.

*NOTE: My Articles have been featured on the Entrepreneur Magazine, Forbes, Wachovia, Merill Lynch and Hoovers Websites. I have been involved in Guerilla Marketing and Promoting Entertainment Products for over Twenty Years and have developed a great many skills in order to Survive.

Former Client List... | Top

* CBS / MGM Grand (Television City) 560 hours (Market Research and Promotion)
* The Gaming Pro - Gambling Instructional Site (Web Design and Promotion)
* Power Com Inc. (Electrical Company)
* Vegas Security Specialists (Web Design - PPC Campaigns)
* Traffic Ticket Solutions (Web Design)
* All Family Dental Care (Web Design - PPC Campaigns)
* CPR Pre-PAID Legal (Web Design and Promotion)
* IT Outsource (Logo Creation and Ad Creation)
* House Call Doctors (Web Design – Press Releases)
* CPR Business Portal (Web Design and Promotion)
* Nevada Corporate Headquarters (Online Web Promotion Strategies)
* Steve Beyer Productions (Entertainment Agent) 25 Hours (Press Releases-Postings)
* Micheal Starkweather (Patent Attorney) 10 Hours (Intellectual Property Research)
* Comp-U-Care (Computer Maintenance Company) 22 hours (Domain Name / Research)
* EfDebt.com (Debt Consolidation) 2 Hours (Ads / Site Content)
* New Frontier Show Room (Print Themes / Marketing and Promotion Strategies)
* Yes Credit / ChexCard – 1 year - Client. (Web Design, E-books, E-commerce Sites)
* WeRloans.com – National Mortgage Loan Company. PPC Accounts, Info-Marketing Tools.
* Nevada Health Care Network – Direct Mail Campaigns, Sales, Print Brochures and Web Design
* Wholesale RX - Print Brochures and Web Design
* For Profit Agency (Web Design and Consulting)
* Got Pain Clinic – Dr. Jon Petrick – Print Graphics and National Video Campaign.
* Instant Snow (National Video Campaign)
* Trulia.com - Real Estate Search Engine – Guerrilla Marketing / National Conventions.
* Planet Nissan Las Vegas (National Online Video Campaigns)
* Don Yeyo Cigars (Web Design and Online Video Campaigns)
* XY7.com - Affiliate Marketing Masters (Web Design and Online Video Campaigns)
* Do It Yourself Marketing (Web Design and 6 Separate Video Campaigns)
* Bio-Life (Web Design and Promotion)

Software Programs | Top
* Microsoft | Word and Works | PowerPoint | Excel
* Dream Weaver / Web Page Maker (Web Design)
* Audio Editing/Mastering (Sony Acid / Sonic Foundry)
* Sony Vegas and Adobe Premiere (Video Editing)
* Adobe Photoshop (CS2) / PDF Maker / Inkscape / Xara
* Image Graphics and Editing (Paint / ACDSee)
* Photo Editor | Illustrator | Pixlr |
* Digital E-book Creation Software
* Xara Banner and Logo Creator
* Various FLASH (Coffee Cup, Swish, MX) Programs

MY DIGITAL LIBRARY (DIGITAL MEDIA, ADVERTISING, MARKETING, PR etc..) | Top

This is a Collection of My Research and Study Materials - Assembled for Various Client Tasks. I am constantly Updating this Library as the Marketing World Landscape progresses.

THE CLASSICS
$ - As A Man Thinketh (Allen)
$ - Secret of the Ages (R. Collier)
$ - Think and Grow Rich (Napoleon Hill)
$ - The Science of Getting Rich (Wallace Wattles)

ADVERTISING AND MARKETING (Generic Guides) | Top
100 Ideas That Changed Marketing
Essential Guide to Internet Marketing
Guide to Online Agency Tools
5 Ways to Encourage Content Sharing
7 Steps 2 Web Planing Guide
7 Tools 4 Productivity
10 Things to Cut From Your Marketing
25 Website Must Haves
How 2 Create Effective Calls to Action
Introduction to Marketing Analytics
Marketers Guide to Competitive Analysis
The Essential Inbound Agency Services Guide 2013
The Ultimate How to Marketing Guide 2012
The Ultimate How to Marketing Guide 2011
Guide to Onboarding New Clients
What Your Clients Want From Their Marketing Agency
Marketing Campaign Kit (Version 5)
NFusion National Local Digital Marketing
Online Lead Generation Guide
The Ultimate Guide to Marketing Your Agency
I-Marketing Guide (Web.com)
Advertising Mediums - A General Guide
Marketing Wisdom
SureFire Advertising
Advice Tips from 43 Marketing Gurus
Biz Time Management
Practical Guide to Advertising

BLOGGING
15 Biz Blogging Mistakes
An Introduction to Business Blogging
Wordpress Blog Guide

BRAND BUILDING
Brand Building Guide

Business to Business (B2B)
10 B2B Lead Generating Mistakes

CONTENT CREATION
Content Marketing Guide
100 Inbound Marketing Content Ideas
A Practical Guide to Marketing Content

DIRECT MAIL | Best Practices and Techniques | Top

E-MAIL MARKETING
E-mail Acquisition System
E-mail - Calls to Action
Create an Email Marketing Plan

GRAPHICS | 101 Best Digital Graphic Tools

LEAD GENERATION | 30 Lead Generation Tips Ebook Final

LOCAL MARKETING (General)
How to Increase Awareness and Generate Leads with Local SEO | Top
The Ultimate Guide to Online Marketing for Local Businesses

PINTEREST | How to Use Pinterest for Business

PAY PER CLICK (PPC)
Agency PPC Guide
Introductory Guide to PPC
PPC 20 Minute Work Week

PPC GOOGLE ADWORDS (Google Adwords PPC) | Top
8 Google Tools for Business
Google Plus 4 Biz - 2012
How to use Google plus for Business
Starting An AdWords Account
Ultimate Guide To Quality Score

PROFESSIONAL SERVICES MARKETING
Pro Services Consulting
Marketing Planning Guide
Online Marketing 4 Pro Services
Pro Services A Visible Expert

SEO GUIDES | Top
Optimizing Landing Pages
17 SEO Myths That You Should Leave Behind in 2013
Deep Dive into Internal Linking for SEO
How to Increase Awareness and Generate Leads with Local SEO
How to Spot Bad SEO Services
Introduction 2 SEO
Learning SEO From the Experts
Whitepaper Get Found
Landing Page Toolkit
SEO Tips for Web Success

SOCIAL MEDIA (Facebook, Twitter, Linked In, Pinterest, etc...) | Top
Social Campaigns Calendar (C-Contact)
How to Use Facebook for Mobile Marketing
How to Engage Fans on Facebook
21 Social Media Updates and Advancements to Inspire Your 2013 Strategy
55 Brands Rocking Social Media with Visual Content
99 Social Media Tools
Beyond the Facebook Business Page
Guide To Pinterests New Business Accounts Final
How To Enhance your Internet Presence with Social Media
How To Monitor Your Social Media Presence in 10 Minutes a Day | Top
How To Master Facebook Marketing in 10 Days
Learning Linkedin From the Experts 2012
Marketing Charts - Social Media Data
Small Business Social Media
Social Guide to Link Building
The Future of Social Media Lead Management - 2012
Social Media Analytics - Making Customer Insights
Social Media Wrap Up Report June 2012

STATS / TRENDS / GRAPHS | Top
2013 Marketing Trends HubSpot
Holiday Commerce Stats
120 Marketing Stats Charts and Graphs
2013 Marketing-Trends-01
100 Awesome Marketing Charts
Marketing Benchmarks from 7000 Businesses

WEB VIDEO
How 2 Use Online Video (HS) Top
Online Video Guide

CustoMores.com | Local.Regional.National Advertising | Austin TX| 512.401.3185 | Email