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FRANCHISE
MARKETING | Finding Your Best Prospects.
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Q. How and Where Do We Market Your Franchise? A. We have two franchise marketing options. The first is to expand your Franchise by finding prospect leads in states and cities where you currently have none. This page is dedicated to the first option. The second is helping to market the ones you have in place. We recommend using both Local and National marketing media for optimum results. The Web is a low cost medium to tie all the other marketing pieces together and obtain the most effective reach. Most interested parties will end up at the sales site we create for you or your company web site eventually. This is good because it keeps you in control of your overall presentation. National... In the National Campaigns we use several techniques for reaching the best leads starting with a sales-letter web site. After the sales site is ready, we begin promoting the site with keywords, PPCs, web optimization and a dozen other methods to ensure it is seen by everyone that is looking for biz opp or franchise information online. Next, we create press releases and articles about the current need and success of your other franchisees. We begin these campaigns with a human interest story slant. These PR tools are then submitted to our thousands of media databases. We can also create high impact Ads for the franchise offer magazines and directories that you are currently listed in. More... Local... In the Local Campaigns we start with the"A List Leads" for that city and determine the most direct and cost effective ways to get our messsages in front of them. we spend the next 2 months sauturating thae city with your messages. At the end of this process we host a seminar to finalize the effort and determine your new franchisee. More... Q. Who Do we Market Your Franchise To? A. The Most Affluent in each city or town. (We call them "A Listers") No matter where you want to expand to - You have to find individuals who can AFFORD to buy and run your FRANCHISE...This is NOT most people. We choose our "A-Listers" by Proffesion, Income, Home Worth, Real Estate holdings and a multitude of other criteria. YOU need
to Market to ONLY those who can Invest in your Very Special Business
Opportunity...We Market DIRECTLY to THEM without wasting time and money
elsewhere. A. We Target only those Individuals in the region who might be interested OR who have friends or business professionals that might take a look at the Franchise if presented in the right LIGHT. That is where we come in...we provide both superior presentation and marketing intelligence. YOU need to have Marketing IMPACT to cut through the bombardment and NOISE of Modern City Advertising. Q. We Cut Through by NOT Competing... We start with good Marketing Intelligence. We then gather the"Best Lead Lists" available and apply a dozen unique "Info-Marketing" techniques and methods to market to your Best Prospects. Our methods are DIRECT and always aimed in the right direction to make certain Your Opportunity Offer is at least seen by the ones who can actually capitalize upon it! Q. We Combine Graphic Impact with Vital Information... We create powerful marketing tools to both INTRODUCE and SELL Your Franchise. From the Website Salesletter to the 1-800 Number Message we create a symetry in all the campaign pieces to give the prospect the best first impression of your company. More... YOU want at least ONE Perfect Franchisee in that Region or City. This Is the End Goal of Our Entire Campaign... |
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